A website audit is a crucial "health check" for your online presence, akin to a physical exam. It systematically analyzes technical SEO, on-page content, user experience, and backlinks to identify areas for improvement. Key steps include defining goals, checking technical elements like speed and mobile-friendliness, optimizing on-page content with relevant keywords and clear calls to action, ensuring a smooth user experience, reviewing overall content quality, assessing backlink health, and leveraging analytics for data-driven decisions. The process culminates in prioritizing issues, creating an action plan, and continuously monitoring performance to keep your website thriving.