Textured-Pea-Protein-Market
                     Textured Pea Protein Market to reach 
US$
800 Mn by 2030
Textured Pea Protein Market: Introduction
A recent study published by Transparency Market Research on the
 textured pea protein market comprises global industry analysis 
and opportunity assessment for 2020-2030. Revenue generated 
from the global textured pea protein market was valued at ~US$ 
400 Mn in 2020, which is estimated to rise at a CAGR of 7.6%, to 
reach US$ 800 Mn by 2030.
Rising Popularity of Meat Substitutes
The increasing demand for plant-based meat protein has resulted 
in rise in demand for textured pea protein products, thus 
propelling the growth of the textured pea protein market. Due to 
its functional properties and innovation in textured pea protein 
such as isolation of starch fiber to mimic meaty texture, 
manufacturer are moving from soy to textured pea protein 
products. Textured pea protein has functional benefits, 
particularly in gluten free applications, which include gelation, and 
increased browning and water holding.
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The growing acceptance of veganism and plant-based (vegan) 
eating habits is fueling consumer demand for meat substitutes. 
The sensory attributes of plant-based meat, including its aroma, 
texture, unique taste, and mouth feel, are highly appreciated by 
consumers.
In addition, in culinary products, textured pea protein has 
excellent meat extender or meat binding properties as a meat 
substitute in different applications such as in nuggets, meats, 
sauces, steaks, and dishes cooked.
Manufacturers and retailers are pushing hard to cater to the 
growing flexitarian market, feeling more challenged and pressure 
than ever before to produce meat-free products that meet all 
consumer demands.
Clean Label Moving to Idea of Deep-Rooted Transparency
The clean label trend is embracing a wider remit to include 
products with higher health benefits. Clean label is a term that 
has been used in the food industry from many years; however, 
nowadays, this term is used as a catch phrase to attract modern 
day consumers. Clean label has now become mainstream with 
consumers demanding to understand everything about the 
products, starting from their evolution to their benefits. This trend 
is prompting manufacturers to upscale their clean label game and 
introduce more products with greater transparency, less 
complexity, and simple sounding ingredients.
Textured pea protein is a gluten and soy free product, with a 
pleasant taste and texture, making it a great addition to 
traditional ingredients in a wide variety of applications. Textured 
pea protein is a clean label product, as it is organic, GMO free, 
high in protein, low in carbs, regenerative product with no artificial 
ingredients or synthetic chemicals.
Consumers are looking for total transparency from the 
manufacturer; thus, manufacturers are expanding its range of 
plant-based ingredient solutions with the launching of new 
products to meet increasing consumer demand for protein-rich 
products.
Textured Pea Protein Gaining Traction in Snacks Market
Busy life due to unhealthy eating habits is making consumer 
demand specific dietary requirements and high nutritional items. 
Healthy snacking improves energy levels and mental clarity. 
Regularly smart snacking helps
keep blood sugar levels throughout the day, helping to maintain 
and lose weight.
Textured pea protein is a naturally gluten and soy free product, 
and due to rising concern toward lactose intolerance levels among 
vegan and vegetarian population. This trend is fueling the demand 
for textured pea protein products and consumer awareness of the 
textured pea protein market globally. The launch of new products 
will have a positive impact on the market and will result in 
increased demand for textured pea protein in the snacks industry 
in the upcoming years.
Manufacturers are seeking to improve the nutritional content of 
snacks and on-the-go foods and beverages with protein sources 
derived from plants. Rise in ‘value-add’ treats and snacks, which 
highlights desirable benefits from textured pea protein also 
boosting the demand for textured pea protein market.
Growing Demand for Textured Pea Protein in Bakery & 
Confectionery
Textured pea protein are non-allergic, owing to this factor. There 
is a rising trend toward pea protein ingredients. The flaming 
prevalence of lactose intolerance among children and infants in 
developing regions are also boosting the demand for textured pea 
protein market. Furthermore, plant-based protein is more easily 
digestible than animal-based protein. Increasing demand for 
vegan alternatives in the food & beverages industry, along with 
rising awareness toward benefits of natural ingredients is likely to 
boost product demand.
In addition, emulsifying properties, good solubility, easy mixing, 
outstanding water dispersion, and powder fluidity are all features 
of textured pea protein that bakery & confectionery industry is 
seeking in its products. Thus, textured pea protein is mostly used 
in bakery, pastry, confectionery, dairy, and dessert products. This 
increases the demand for textured pea protein in confectionery & 
bakery companies, owing to its sensory profile and textured form 
that make it user-friendly.
In bakery & confectionery preparations, such as energy bars, 
chocolates, and candies, industrial players are increasingly 
adopting textured pea protein. Rapid market change to high 
quality products, along with rising consumer lifestyle is driving 
manufacturers to opt for economical and vegetarian ingredients.
Impact of COVID-19: Textured Pea Protein Market
The Covid-19 pandemic has significantly affected consumer sales 
following a slump in the food & beverage industry. Lockdowns by 
governments and other restrictive policies have changed the 
textured pea protein market dramatically, as restrictions have 
adversely disrupted networks (supply chain) of many players. The 
closing of international borders and the uncertainty created by the 
COVID-19 outbreak have impacted the import and export of 
textured pea protein.