Licensed Sports Merchandise Market Research Report 2023
                     LICENSED SPORTS MERCHANDISE 
MARKET REPORT 2023
Industry Survey, Growth, Competitive Landscape
and Forecasts to 2023
PREPARED BY
Market Research Future
(Part of Wantstats Research & Media Pvt. Ltd.)
LICENSED SPORTS MERCHANDISE MARKET 2020
Licensed Sports Merchandise Market 2020: Industry Survey, Growth, 
Competitive
Landscape and Forecasts to 2023
Based on product type, the global licensed sports merchandise market has been segmented into sports apparel, 
sports footwear, sports accessories & toys, videogames, and others. The sports footwear segment is expected to 
dominate the global licensed sports merchandise market during the forecast period. Rising number of 
population inclining towards fitness and routine workout has increased the demand for sports footwear as 
their basic requirement, which is primarily driving the growth of footwear segment. Merchandise footwear sold 
being licensed by famous celebrities such as Michael Jordan and LeBron James have gained reasonable 
popularity among urban consumers across the globe. Other sports include baseball including shoes by Derek 
Jeter and Hockey including National Hockey League (NHL) logo.  However, the sports accessories & toys 
segment is expected to gain the fastest growth in the global licensed sports merchandise market. The 
technological advancements such as 3D printing in wide variety of sports accessories have enhanced the 
product appearance leading to an increased demand for 3D printedlicensed sports keychain, ball, celebrity 
figures, team flags and many more. 
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LICENSED SPORTS MERCHANDISE MARKET 2020
MARKET SEGMENTATION
The global licensed sports merchandise market has been segmented based on product type, price range, 
distribution channel, and region.
By product type, the global licensed sports merchandise market has been segregated into sports apparel, sports 
footwear, sports accessories & toys, videogames, and others.
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LICENSED SPORTS MERCHANDISE MARKET 2020
REGIONAL ANALYSIS
The global licensed sports merchandise market has been segmented by North America, Europe, Asia-Pacific, 
and the rest of the world.
The licensed sports merchandise market in North America is expected to dominate during the forecast period 
due to high participation of American population in popular sports such as baseball and soccer. Growing fan 
following of popular teams such a Dallas Cowboys and Chicago Bulls are expected to boost the demand for 
licensed sports merchandise market in North America during the forecast period.
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LICENSED SPORTS MERCHANDISE MARKET 2020
Application & Major Players in this Research:
Licensed Sports Merchandise Market Prominent Players:
• Nike, Inc. (US)
• Adidas AG (Germany)
• Puma SE (Germany)
• Sports Direct International plc (UK)
• Fanatics, Inc. (US)
• Ralph Lauren Corporation (US)
• Quiksilver, Inc. (US)
• G-III Apparel Group (US)
• Li Ning (China) 
• Knights Apparel, Inc. (US)
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