Uploaded on Dec 30, 2020
Voice search is a simple, quick and convenient way to browse the net, website or app, which speaks for its popularity. Per Voice Labs, 33 million voice-enabled devices are in use. Google receives 20% of the queries via voice search, and the figure will touch 50% by 2020. According to Thrive Analytics, users across all age groups are using mobile personal assistants, not just tech-savvy youngsters. Here’s your crash course on how to make your brand voice-search-ready. Read more on : https://www.redcubedigital.com/
Simple Strategies To Make Your Brand Voice-Search-Ready
Simple Strategies To
Make Your Brand
Voice – Search
Ready
Local SEO
Most voice searches are local searches. People often voice search
businesses for specific products and services with a ‘near me’ phrase. Your
digital marketing should focus on on getting high rankings on local search
keywords to drive geo-specific traffic. To this end, do as follows.
• Ensure your contact details are accurate and consistent across all
channels.
• Focus on creating engaging, informative, useful and keyword-rich
content.
• Getting back links from community websites.
Long Tail Keywords
People tend to be precise when typing keywords, but with
voice search, the story is altogether different. Voice search is
essentially a verbal conversation where long phrases are the
norm. So, it makes sense to focus on long tail keywords, as
opposed to conventional SEO where short keywords are
prioritized. Prefer keywords in question form, as they’ll be
voice searched often.
Precise Answers
Short, Sharp Answers Precise Answers
Search engines have a liking for short, The thumb rule for online branding for
sharp and precise answers. Reading voice-readiness is to create simple
long answers back to the voice and precise answers for your content.
searcher will take time, which is Prefer keeping them within 35 words
counter intuitive to the concept of or less for better engagement.
voice searches. Even the searchers
won’t like to listen to irrelevant
details stretching across several
minutes.
FAQs are Back
Marketers are increasingly revisiting Frequently Asked Question sections
to be voice-search ready. The reason being, FAQ’s are tailor made for
voice searches. For a search engine, indexing the FAQ content and
relaying it back to the voice searcher is relatively easy and quick.
THANK YOU
For more information on Brand Voice-Search
Strategies, kindly visit at :
https://www.redcubedigital.com/
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