Dietary Supplements Market Share & Forecast To 2020
                     Dietary Supplements 
Market To Reach USD 
216.3 Billion By 2026
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Market Summary
According to the current analysis of Reports and Data, the global dietary supplements market was valued 
at USD 140.1 Billion in 2018 and is expected to reach USD 216.3 Billion by year 2026, at a CAGR of 5.5%. 
Dietary supplements are products intended to supplement the diet that contains one or more of the 
following dietary ingredients: vitamins, minerals, protein & amino acids, herbs or other botanical 
ingredients. Nutrition supplements can be taken in various forms such as in the form of pills, capsules, 
tablets, powder or in the form of liquids.
The growth exhibited by the global dietary supplements market is a result of various factors such as the 
developing economies and subsequently increasing income of consumers, rising awareness about 
nutrition, hectic lifestyle, increasing geriatric population, and spread of chronic ailments. The wide 
adoption of e- commerce and m-commerce platforms are expected to be crucial factors that will spur a 
shift in positive direction for this industry. Due to the nature of dietary supplements, the industry has 
already seen greater adoption of e-commerce purchases than other consumer goods industries, with 
global sales of vitamins and dietary supplements via internet retailing reaching 14% in 2016 compared 
to 9% for consumer health as a whole and just 2% for packaged food. 
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Further key findings from the report suggest
• In the North American region, tablets are the most popular method for supplement ingestion, 
commanding around USD 13.30 billion in revenue in 2018. This is due to the fact that convenience is 
greater, and in some cases, costs are lower as compared to other types of formulations
• An emerging trend in the industry in the case of botanical ingredients is to identify the different 
phytochemical families, each one of them, responsible in part for the activity of the plant and extract 
them together, thus obtaining a phytochemical profile closer to that of the plant and radically different 
to that of conventional market extracts. This is enabling many companies to develop potent products 
which will help consumers gain health benefits from organic sources
• Asia-Pacific is expected to be the largest market for dietary supplements in 2026, accounting for a 
significant share of the global market, followed by North America and Europe. The market in Europe 
and North America will continue to be very profitable due to the lack of price pressure which is 
common in the Asia-Pacific region
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Market Summary
Key participants in the Dietary Supplement market include Abbott Laboratories, GlaxoSmithKline, Archer 
Daniel Midland, Dupont, Amway, Bayer, Glanbia Nutritionals, Herbalife International, Pfizer, DuPont and 
Reckitt Benckiser Group
For the purpose of this report, Reports and Data has segmented the dietary supplements market on the basis 
of ingredient, product, application, distribution channel, and region:
Ingredient (Revenue, USD Million; 2016–2026)
• Botanicals
• Vitamins
• Minerals
• Protein & Amino acids
• Enzymes
• Others
Application (Revenue, USD Million; 2016–2026)
• Additional Supplements
• Medicinal Supplements
• Sports Supplements
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Market Summary
Product (Revenue, USD Million; 2016–2026)
• Tablets
• Capsules
• Powder
• Liquid
• Soft gels
• Gel caps
Distribution channel (Revenue, USD Million; 2016–2026)
• Hospital Pharmacies & Drug Stores
• Clinic Supermarkets & Hypermarkets
• Online
• Others
Regional Outlook (Revenue in USD Million; 2016–2026)
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America
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