Starting from Zero Avoiding Pitfalls on The Organic Farming Journey at Sanesa Yourganic
                     S*tarting from Zero: Avoiding Pitfalls on The Organ
ic Farming Journey at 
Sanesa Yourganic
Contact: 9873726372 https://www.sanesa.in/
*Starting from Zero: Avoiding Pitfalls on The Organic Farming Journe
y at 
Sanesa Yourganic
*We founded Sanesa in 2017. We are often asked about 
meaning of Sanesa as most business names do have relatively 
simpler meanings. But Sanesa isn’t that type of word. You can 
google all the while but no meaning would show up. Reality is 
that it is just a word coined by combining initials of our 
mother’s names.
*Sanesa reflects the purest love of our life and everyday while 
doing very small mundane things, we still get reminded of 
that love. The name used to be Sanesa Natural Farms till 
sometime ago and then we changed it to Sanesa Yourganic. 
https://www.sanesa.in/ Contact: 9873726372
* Starting from Zero: Avoiding Pitfalls on The Organic Farming 
Journey at Sanesa Yourganic
* Yourganic signifies our commitment to deliver the kind of organic 
you relate to as quite a few organic things can be fairly different 
from what your understand by organic. We love the name as 
written in Hindi where our logo shows the infinity as the starting 
point of Sanesa. It symbolizes the infinity that nature is when 
compared to our ability to comprehend. 
* For example, we are still struggling to crack “photo-synthesis” that 
every leaf is so simply able to do. When you really get down to 
growing food, you realise there are many more such magical things 
that routinely take place and create food and oxygen for us to live 
but we are far from knowing how. 
*We were bankers for a few years and our jobs involved staring at 
very fast changing computer screens for a lot of time during the 
day. Gradually, we got bored of tracking oil and gold prices, global 
stock markets and interest rate swaps etc etc and reading too 
many emails everyday 😊
https://www.sanesa.in/ Contact: 9873726372
* Starting from Zero: Avoiding Pitfalls on The Organic Farming 
Journey at Sanesa Yourganic
* So we decided to quit our jobs and started exploring something more 
interesting and more meaningful to do. Our initial ideas revolved around 
agriculture finance. We knew how banks crave for agriculture related loans 
with good potential to be repaid so we were exploring bankable ideas 
related to agriculture and arrange finance. 
* Amongst the ideas we explored was the modern farming that goes by 
names of Polyhouse Farming, protected cultivation etc etc. If you google 
about farming, chances are you will see magical videos of farmers making 
crores from very small pieces of land. Well, we saw almost all of them 😊. 
All of these promised that just build a polyhouse and next thing one will be 
doing it to just count the money!! It seemed like a magical open secret.
* Predictable production and riches on YouTube videos feel so exciting when 
you compare those to dull screens that stare at you at your office. Start a 
polyhouse, hydroponics and earn lazy income, is a dream that many buy 
into. Our skepticism and mindset for seeing things for ourselves, saved us.
https://www.sanesa.in/ Contact: 9873726372
* Starting from Zero: Avoiding Pitfalls on The Organic Farming 
Journey at Sanesa Yourganic
We met farmers who had set up polyhouses, met a company that 
constructed polyhouses, met a banker who financed polyhouses 
and then decided to attend a proper 3 day training at an Institute 
specifically created for training farmers for polyhouse farming. 
We had our doubts already, and just one day at the institute 
sufficed for raising those doubts to red flags status and we spent 
remaining 2 days confirming our red flags and decided to stay 
away. It is not our view that polyhouse farming can’t succeed but 
we do believe that it is tougher than usual farming.
Facts are that Polyhouses need to earn more value of their 
produce, farmers are not trained enough to operate and bouquet 
of products that can help achieve viability is small and hence 
competitive. All these factors increase financial risk for a section 
of society that is most risk averse. 
https://www.sanesa.in/ Contact: 9873726372
Thank You 
For more information visit our website :  https://www.sanesa.in
Contact:  9873726372
Address:  B-217, Basement, Vipul Square, Sushant Lok Phase I, Backside, 
Gurugram, Haryana 122009
Email: [email protected]
Facebook: https://www.facebook.com/sanesa.farms.7
Instagram:  https://www.instagram.com/sanesafarms