Guide to start your own cryptocurrency business
                     
Looking to start your own 
cryptocurrency brokerage or 
exchange?  
Introduction You aren’t the only one! We say this because the overall 
cryptocurrency market is 
projected to reach USD 1.4 billion 
by the year 2024.
The blockchain system on which cryptocurrency is built has piqued the interest 
of many, especially the Millenials. 
They’re reshaping the entire financial trend because cryptocurrency offers 
something traditional banks cannot - The heightened transactional security, 
fraud protection, low fees, growing acceptance, and decentralized systems.
In addition, those who don’t have access to banks can rely on cryptocurrency 
to exchange and cash in almost immediately. 
Such is the power of Blockchain ensuring growth ahead and 
dominating our future.
But, what does it actually take to start your own cryptocurrency 
exchange or become a cryptocurrency broker?
Before we get started….
Are you going to launch a Cryptocurrency Exchange? or a 
Cryptocurrency Brokerage (Trading solutions)? 
People often confuse the two. Though the process of setting up might 
be the same, the functionality is not.
A traditional Crypto Currency Exchange is 
similar to Stock Exchange Trading, where 
a user can buy or sell based on the 
current market price of the 
cryptocurrency. 
What is a 
The exchange will act as a middle-man 
Cryptocurrency and will charge a small fee for each 
exchange or trade. 
Exchange?
Some traders exchange FIAT Currency 
(like USD or EUR) for Cryptocurrency, 
while others exchange between two 
Cryptocurrencies.
With the Crypto Brokerage, your funds 
are traded through a dealer’s network, as 
opposed to the central exchange and this 
is also known as Over the Counter (OTC) 
What is a market. 
Cryptocurrency This brokerage finds sellers or buyers who individually hold a large pool of 
Brokerage? cryptocurrencies and pair them for sale. 
This is more flexible and more convenient 
with a settlement period that is generally 
faster than that of a crypto exchange.
Now let’s look at the steps to get 
started...
Step 1
Getting a License 
● Once you’ve finalized the regions you would like to operate in, please 
ensure that you have understood the regulations in each of those regions 
and obtained the necessary licenses. 
● The idea of cryptocurrencies still does not go well with a lot of countries, 
the list of countries you will have to license yourself in won’t be very long. 
Regardless, it is imperative that you have a legal expert who has covered 
this for you.
Step 2
Crypto CRM & Back-Office
● An efficient CRM is the backbone of a business. Be it a cryptocurrency 
exchange or brokerage, you absolutely must have a robust CRM. One that 
is designed for your business and allows for seamless communication and 
integration with various other tools that will be a part of your business.
● Similarly, a unified back-office that can communicate with your CRM, 
crypto trading platforms, and the trader’s room is a must-have. This 
ensures the entire process, right from customer on-boarding to everyday 
operations run smoothly.
Step 3
Trader’s Room / Client Cabinet
● Trader’s Room aka Client Cabinet is a platform where customers can manage 
their trading accounts at ease. 
● A good client cabinet must have the following features - 
i) Clean and user-friendly interface
ii) Simple onboarding process
iii) Payment integration (For withdrawals & deposits)
iv) E-Wallets
v) CRM integration
vi) Trading history and comprehensive reports
Step 4
Liquidity
● In order to gain the trust of potential customers in a way that they feel 
comfortable to engage with your exchange, you must showcase sufficient 
liquidity. 
● Partnering with a crypto liquidity provider who is able to offer deep 
liquidity pool is a good option for starters. 
● Most importantly, choose a provider who will charge you a flat fee and not 
based on trade volumes.
Step 5
ICO funding (ICO and Token Creation)
● Optional Step: Launch an ICO platform to create your own coins. You can have 
your tokens created on an existing platform such as Bitcoin or Ethereum. 
Partner with a technology provider who can create the ICO platform as well as 
the tokens. 
● This acts as a fundraising platform to attract investors who may be interested 
to buy into your offering. 
● Choose a provider who can create a multi-currency ICO platform to ensure 
your future investors can either pay with fiat currency or with pre-existing 
digital tokens like ether, bitcoin or altcoin. 
Step 6
Finding the Right Technology Provider
● Your ideal technology provider is one that provides you with turnkey 
cryptocurrency solutions that are designed to your requirement and are pretty 
much plug & play. 
● Choose a provider that can offer Whitelabel Crypto Solutions, the ones that 
specialize in developing custom cryptocurrency exchange solutions. 
● This will save you a lot of time and money ensuring fast deployment in a 
fraction of the cost. 
Step 7
Implementing Payment Solutions
● You need to establish institutional relationships with a Payment Service 
Provider to have the payment gateway integrated into your Crypto Trader’s 
Room / Client Cabinet.
● Therefore, you must use one that is trustworthy and is capable of hosting 
online payments where the speed of transactions, clearance, and settlement 
of funds is not compromised.
● Also, a payment solution with a low transaction rate will offer more traders to 
your platform. Some solution providers may have hidden fees that you have to 
watch out for before you sign a contract with any payment processor. 
Step 8
Security
● Given that cryptocurrency is a major target for hackers and that the number of 
cyber-attacks and data breaches are increasing day by day, implementing the 
best security practices and technology is an integral component of ensuring 
that your crypto business is safe and secure.
Step 9
Going Live & Beta Testing
● Now that you have found the right technology provider, figured out your 
payment solutions, and taken care of security, it is time to test your site to its 
full range and explore every aspect of it to ensure that there are no flaws in 
the system before you onboard your first customer.
Step 9
Marketing & PR
● Though we mentioned that we won’t be covering the regular steps that go into 
setting up every business, we would like to add a quick note to stress the 
importance of marketing and PR in a cryptocurrency business. 
● Though most exchanges might not initially have a marketing budget and use a 
social media approach, it is advisable that you do some digital marketing 
outside of social media to be able to build yourself as a brand and put yourself 
out there with the help of the Public Relation experts in the industry.
Step 9
Ongoing Operations
● Once you have successfully launched and are up and running, it is important 
to continue having a strategic approach to your day to day activities while 
maintaining ongoing compliance.  
● We stress again on the importance of following regulations not only in the 
jurisdictions that you operate in, but also in all the regions that your traders 
are based in. 
A crypto brokerage solution 
provider like Sanfrix can cover 
all the above requirements for 
Conclusion you and do more! 
You receive end to end 
support to start your own 
crypto brokerage or exchange. 
Here’s how Sanfrix can 
help you on this 
journey...
Sanfrix has initiated several We offer deep liquidity with Continued strategic 
exchanges and brokerages customised pricing and partnership, free consultation 
from various jurisdictions and execution analytics to make support and 24/6 customer 
can help you too, making the sure all your liquidity needs support from our Chief 
entire set up hassle-free. are met.  Success Officer.
COMPANY CRM & STRATEGIC 
TECHNOLO
INCORPORATIO LIQUIDITY BACK- PARTNERSHI
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We offer advanced trading Sturdy CRM customised for Crypto 
platforms, payment exchanges with unified 
integration services and all communications, KYC, customer 
the technology you need at journeys, insightful reporting and 
an affordable cost. more.
Sanfrix Crypto Turnkey 
Solutions
● Company Incorporation
● Crypto Trading Platforms 
● Brokerage Licensing
(Web, Mobile & Tablet)
● Payment Gateway 
● Crypto CRM & Back-Office
Integration
● Crypto Trader’s Room / 
● Website Development
Client Cabinet
● ICO & Token creation
● Infrastructure Upgrade
● Consultation Services
● Custom Development
● Crypto Wallets
Contact Us Sanfrix can help you with all your  crypto needs and has 
helped several crypto 
+65 9860 7215 exchanges double their 
profits by simply 
sales.sanfrix implementing the right tools. 
 
[email protected]
Question is…
t.me/sanfrixltd Will yours be one of them?