A2P Messaging Market Research Report Size, Share, Growth Rate, Trends, Analysis, Future Scope, Forecast To 2027
                     A2P Messaging Market Research Report Size, Share, Growth Rate, 
Trends, Analysis, Future Scope, Forecast To 2027
Global A2P Messaging Market Research Report: Information By Service Type, 
One Time Password (OTP) Interactive Services, and Two Factor 
Authentication (2FA), Promotional Services (Promotional Campaign Services, 
Pushed Content Services, and Inquiry and Search Services), and Interactive 
Services), Vertical, Region (Europe, North America, Asia-Pacific, the Middle 
East & Africa, and South America) - Forecast Till 2027
Market Overview
Global A2P Messaging Market is projected to register a CAGR of 4.2 % during the 
forecast period, 2020–2027. In this report, Market Research Future (MRFR) 
includes the segmentation and dynamics of the market to offer a better glimpse of 
the market in the next few years.
Global A2P messaging market is expected to witness favourable growth during the 
forecast period. Factors such as the increase in the mobile subscriber base and 
rising demand for A2P messaging platform in the enterprise sector is expected to 
drive the market during the forecast period. The implementation of A2P messaging 
in business strategies is also expected to boost the growth of the market. 
However, a lack of infrastructure is likely to restrain the growth of the global 
market
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Segmental Analysis
Global A2P Messaging Market has been segmented based on Service Type, Vertical, and Region.
Based on service type, the A2P messaging market has been segmented into transactional services, promotional 
services, and interactive services. These types of A2P messaging services are used for effectively making people 
aware of various products and services offered by the company.  The promotional service segment accounted for 
the largest market value in 2019, with a market value of USD 23,231.9 million; it is expected to register a CAGR of 
3.6% during the forecast period. The transactional service segment was the second-largest market in 2019, valued 
at USD 12,795.3 million; it is projected to register the highest CAGR of 5.2%. Transactional messaging refers to 
messaging related to transactions such as OTP, bank, or any other non-promotional information sent to the 
registered users. The transactional messaging segment is further divided into unstructured supplementary service 
data (USSD), one time password (OTP) interactive services, and two factor authentication (2FA). Unstructured 
supplementary service data (USSD) allows users (end customers) without smartphones or data/internet 
connections to use various services. A messaging OTP is a secure authorization method where a numeric or 
alphanumeric code is sent to a mobile number. Two-factor authentication with OTPs delivered via messaging 
makes user authentication secure and simplifies number verification. Promotional messaging segment refers to 
messaging, which is sent to promote or advertise the company’s brand to customers that might or might not be 
registered in the company’s database. The promotional messaging segment is divided into promotional campaign 
services, pushed content services, and inquiry and search services. A promotional campaign is a series of 
advertisements developed by organizations to deliver a certain message and therefore promote a business, 
product, or event. Pushed content services related to education, creating social awareness, and taxation, among 
others. Inquiry and Search Services is used by almost all organizations working across various industry verticals. 
Interactive services include rich communication services.
By vertical, the global A2P messaging market is segmented into BFSI, media & entertainment, healthcare, 
education & research, retail & e-commerce, government, utilities & logistics, IT & telecommunications, and 
others. The BFSI segment held the largest market share in 2019, with a market value of USD 10,329.0 
million; it is expected to register a CAGR of 4.1% during the forecast period. The retail & e-commerce 
segment was the second-largest market in 2019, valued at USD 9,337.0 million; it is projected to register a 
3.4% CAGR. However, the government segment is expected to register the highest CAGR of 5.8%. The 
BFSI sector uses A2P messaging services to provide continuous banking services to its customer base. 
BFSI has emerged as one of the most promising revenue opportunities for the A2P messaging service 
providers. Media & entertainment include various publishing houses, channels, production companies that 
use various A2P messaging services, including transactional, interactive, and promotional. The healthcare 
segment includes hospitals, pharmaceutical companies, nursing homes, and clinics, among others. A2P 
messaging provides patients with a reminder service when their prescription is ready to be collected. 
Education & research include schools, universities, research institutes, and colleges. These institutions use 
A2P messaging services to recruit students, send status updates to applicants, and admission confirmations 
to students. Retail and e-commerce include online and brick and mortar large grocery stores, apparel stores, 
electronic stores, and cosmetic stores. Retail chains and e-commerce firms use A2P messaging to promote 
their seasonal offers on products, communicate about the availability of new stocks in the stores, alerts about 
new services, and discount offers, among others. Governments use A2P messaging services to create 
awareness about various programs. A2P messaging services are used by enterprises operating in the utility 
& logistics sector to send alerts to their clients regarding the status of services and promote various new 
services. IT & telecommunication companies have been strategically using A2P messaging services to 
promote their schemes and services to grow their customer base. The others application segment includes 
manufacturing, chemicals, agriculture, construction, and real estate, among other applications.
Competitive Analysis
The key players of the global A2P messaging market include Bharti Airtel Limited (India), 
China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se 
(Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile 
(UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen 
Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and 
MGAGE (US).
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Regional Analysis
The A2P messaging market, in terms of region, is dominated by Asia-Pacific. The number of 
digital payment transactions is growing exponentially in the country and, hence, the use of 
OTP, 2FA, and single-factor authentication messages is very high in the country. Thus, China 
currently has the largest market share in the Asia-Pacific A2P messaging market and is 
expected to dominate the region throughout the study period
The North American A2P messaging market is divided into the US, Canada, and Mexico. A2P 
messaging has helped brands in the region digitally improve their brand image by sending 
notifications, alerts, advertisements, and other promotional activities to customers. The North 
American A2P messaging market is expected to be valued at USD 9,138.7 million by 2026
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