Customer Analytics Market Growth Rate, Trends, Analysis, Future Scope, Size, Share, Forecast To 2027
                     Customer Analytics Market Growth Rate, Trends, 
Analysis, Future Scope, Size, Share, Forecast To 2027
Customer Analytics Market, By Solution (Web Analytical Tools, Social Analysis 
Tool, Reporting), By Service (Professional Service, Support and Maintenance 
Service), By Deployment (Cloud, On-Premise) - Global Forecast 2027
Market Synopsis
According to the customer analytics market is expected to grow at approximately USD 7.3 Billion by 2023, at 
15% of CAGR between 2020 and 2027.
Market Scenario
The main drivers of the market for customer analytics are that competition between companies and 
increasing demand for better customer service is fuelling the growth of the market for customer analytics. 
The market studied is growing more rapidly due to the increasing demand for better customer service. 
Throughout the retail sector, consumer analytics is used extensively to develop customized interactions and 
marketing programmes. Growth in the concern of social media is a key driver for studied market. Social 
media analytics incorporates tracking, measurement and analysis tools to reveal consumer and company 
feelings with customers through social media platforms by linking their product list with e-commerce sites, 
the growing demand and ownership of smartphones has created the illusion that they are advertising mobile 
value-added services right around the corner. Constant customer-specific modification and optimization of 
services is expected to have a positive impact on telecom operators and service providers in the mobile 
value-added services market , particularly in the education, advertisement, and IT and telecommunications 
industries. Mobile value-added services are expected to expand significantly across all industrial verticals 
during the forecast period. Increasing ownership of smartphones along with a growing need for personalized 
services.
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Market Segmentation
The global Customer analytics market is segmented on the basis of deployment, solution, service, 
organization size, and vertical. 
This covers data processing, predictive software, and social media analytics software, customer voice, 
web analytics platform, dashboard, and reporting by application group. Social media analysis tools allow 
company to gain competitive advantage by improving business awareness, enhancing product and 
service processes, providing deep insight into consumer purchasing behavior and promoting industry 
innovation.
Based on deployment, the customer analytics market is segmented into cloud and on-premise. The cloud-
based customer analytics system offers website traffic search filters, the most common website and the 
performance monitoring program. Cloud solution enable organization by providing drag and drop function 
and offers roll-based workflow. The study indicates that growing demand of digitally stored data and cloud 
computing is driving the on-premise deployment service.
Customer analytics Market by Organization Size, is segmented into Small & Medium Enterprises and 
Large Enterprises.
Customer analytic Market by Vertical, is segmented into Government & Defence, BFSI, IT & 
Telecommunication, Healthcare, Retail, Manufacturing, Travel & Hospitality, Transportation & Logistics, 
media & Entertainment and Others
Regional Outlook
The regional analysis of customer analytics market has been conducted on Asia pacific, Americas, 
Europe and Rest of the World. 
Thanks to the presence of major players in the area and the adoption of customer analytics solution by 
small and large businesses, North America has the largest market share in the customer analytics 
industry. Countries like the US and Canada are contributing significant quantities of revenues in the 
region's customer analytics sector.
North America's digitization is largely due to the advent of new technologies, and the societies that 
benefit from it. Small and medium-sized businesses are growing rapidly implementing customer analytics 
solution, particularly one for the retail sector. Customer analytics are increasing interest as companies 
are looking to boost their business growth by switching from on-site to cloud-based. The initial low cost, 
cost savings on infrastructure, automated product updates, and seamless integration drives the cloud-
based customer analytics industry.
Asia-Pacific area is expected to rise at the highest CAGR. Companies in the region are investing heavily 
in customer analysis tools to increase business performance and competitiveness and increasing e-
commerce in the region is boosting the region's market.
Competitive Dynamics
The major players in the customer analytics market are – Fair Isaac Corporation 
(Fico) (U.S.), Angoss Software Corporation (U.S.), IBM Corporation (U.S.), Pitney 
Bowes (Germany), SAS Institute (U.S.), Teoco Corporation (U.S.), Actuate Software 
Corporation (U.S.), Verint System (U.S.), Oracle Corporation (U.S.), SAP AG 
(Germany) among others.
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