Fitness App Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers Forecast to 2027
                     Fitness App Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers 
Forecast to 2027
 Global Fitness App Market Research Report: Information By Type (Workout 
and Exercise Apps, Disease Management, Lifestyle Management {Sleep 
Tracker and Period & Ovulation Tracking}, Nutrition & Diet, Medication 
Adherence and Others {Meditation and Brain Training Apps}), By Platform 
(Android, iOS and Windows), By Device Type (Smartphones, Tablets and 
Wearable Devices) - Forecast till 2027
Market Highlights
Global Fitness App Market spans across North America, Europe, Asia-Pacific, and the rest of 
the world. North America is dominating the global fitness app market owing to the growing 
demand for wearable devices such as smart bands, smartwatches, and smart rings, the 
increasing awareness regarding the health conciseness, and the rising penetration of 
smartphones. For the purpose of analysis, the market in North America has been segmented 
into the US, Canada, and Mexico. During the forecast period, the US is expected to be the 
leading country-level market, registering a CAGR of 27.56%, followed by Canada and Mexico. 
The growth in the US is attributed to the presence of key players providing fitness apps such 
as Fitbit (acquired by Google) and the increasing adoption of smartphone devices for activity 
tracking. The US is one of the largest smartphone markets in the world, having the highest 
percentage of smartphone penetration rate in 2017, which resulted in the growth of the fitness 
app market in the country. Canada has the second-largest market share and is the fastest 
growing country with a CAGR of 30.6% in the North American fitness app market during the 
forecast period. The wearables market in Canada has been increasing steadily due to the 
growing adoption of devices among people with fitness and health concerns. This has led to 
the rising adoption of fitness apps in the Canadian market during the forecast period.
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Asia-Pacific is the fastest-growing region in the fitness app market. The growing 
consumer demand for a healthier lifestyle and the continuously growing interest in 
maintaining a balanced diet and the demand for improved healthcare across Asian 
countries has made the country the fastest growing. Additionally, the increased personal 
per capita disposable income is driving the fitness app market growth in the region. To 
facilitate analysis, the Asia-Pacific market has been further divided into China, Japan, 
India, Singapore, Australia, South Korea, and the rest of Asia-Pacific. China is dominating 
the fitness app market in the region. This growth in the country can be attributed to the 
high penetration of mobile phones and the increasing use of connected health devices. 
According to the Global Wellness Summit 2018, among 802 billion mobile users, more 
than 104 billion users have downloaded at least one fitness app on their mobile phones. 
Such factors are contributing to the growth of the fitness app market in China. India is 
expected to with the highest CAGR in the Asia-Pacific fitness app market due to growing 
awareness regarding fitness and the rising government initiatives to improve the health of 
the population. The country also records a rising use of smartphone devices across all 
age groups and the growing adoption of wearable fitness devices, which is expected to 
fuel the growth of the fitness app market across the country.
Europe and the rest of the world are also witnessing considerable growth in the 
global fitness app market. The growth of the fitness app market in Europe can be 
attributed to the various government initiatives regarding health and wellness 
awareness, growing digitalization, and the high cost of fitness centers. For 
analysis, Europe has been segmented into the UK, Germany, France, Spain, Italy, 
and the rest of Europe, amongst which the UK is the major revenue contributor to 
the market in the region. The rest of the world comprises South America and 
Middle & Africa. The factors such as the increasing Internet connectivity and the 
rising investments by the major players are likely to drive the market growth in this 
region.
Global Fitness App Market is expected to reach USD 298.30 Billion by 2027 and 
register a CAGR of over 31.25% during the forecast period, 2020–2027.
Global Fitness App Market Segmentation
Global Fitness App Market has been classified based on Type, Platform, Device 
Type, and Region. The global market, by type, has been segmented into workout 
and exercise apps, disease management, lifestyle management (sleep tracker 
and period & ovulation tracking), nutrition & diet, medication adherence, and 
others (meditation and brain training apps). By platform, the global market has 
been divided into Android, iOS, and Windows. By device type, the global market 
has been segmented into smartphones, tablets, and wearable devices. Based on 
the region, the fitness app market is divided into North America, Europe, Asia-
Pacific, and the rest of the world.
Prominent Players
Some of the Prominent Players operating in the Global Fitness App 
Market are Google LLC (US), Samsung Electronics Co., Ltd (South Korea), 
TomTom International BV (Netherlands), Lenovo Group Limited (China), 
Nike, Inc. (US), Adidas AG (Germany), Under Armour, Inc. (US), Wahoo 
Fitness (US), Azumio Inc. (US), Asics Corporation (Japan), and Grand Apps 
(US).
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