Global User Experience (UX) Research Software Market Competitive Dynamics, Size, Share and Global Outlook by forecast 2027
                     Global User Experience (UX) Research Software Market Competitive 
Dynamics, Size, Share and Global Outlook by forecast 2027
Global User Experience (UX) Research Software Market Research Report: 
Information By Type (Cloud and On-Premises), By Application (Large 
Enterprises and SMEs) and Region (North America, Europe, Asia-Pacific, the 
Middle East & Africa and South America) - Forecast till 2027
Market Overview
Global User Experience (UX) Research Software Market is projected to register a CAGR of 
11.9 % during the forecast period, 2020–2027. In this report, Market Research Future 
(MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of 
the market in the next few years.
Global User Experience (UX) Research Software Market is expected to witness favorable 
growth during the forecast period. Factors such as the growth of online commerce 
businesses and increasing adoption of mobile marketing are expected to drive the market 
during the study period. Increased influence of digital transformation creates a growth 
opportunity for the user experience (UX) research software market. However, network 
security issues are likely to restrain the growth of the global market.
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Segmental Analysis
Global User Experience (UX) Research Software Market has been segmented based on 
Type, Application, and Region.
Based on type, the user experience (UX) research software market has been divided into cloud and 
on-premises. The cloud segment accounted for the larger market value in 2019, reaching a value of 
USD 107.2 million; it is expected to register a CAGR of 13.3% during the forecast period. The on-
premises segment was valued at USD 76.6 million; it is projected to register a higher CAGR of 9.5%. 
The cloud possesses the capability to run large applications without the requirement of a 
supercomputer or a data center. The cloud applications are powerful and scalable and possess 
flexible pricing to attract various enterprises to move to the cloud. Cloud-based deployment is an 
emerging trend in UX research software. However, on-premises deployment is considered a safe and 
reachable alternative for several enterprises. One of the major advantages of on-premises deployment 
over the cloud is that it is highly secured against cyber-attacks and security breaches.
Based on application, the user experience (UX) research software market has been segmented into 
large enterprises and SMEs. The large enterprises segment held a larger market share in 2019, with a 
market value of USD 136.2 million; it is expected to register a CAGR of 10.1% during the forecast 
period. The SMEs segment was the second-largest market in 2019, valued at USD 47.6 million; it is 
projected to register a 15.8% CAGR. The adoption of the UX research software for large enterprises is 
comparatively more as compared to SMEs. Large enterprises adopt the software to boost their 
marketing activities and gain more customers. SMEs are increasingly using UX research and investing 
in the technology to identify and prove or disprove their assumptions, find commonalities across their 
target audience members, and recognize the audience's needs, goals, and mental models.
Competitive Analysis
The Key Players of the Global User Experience (UX) Research Software Market include 
UserTesting (US), Qualtrics (US), Hotjar (Malta), Lookback (California), UserZoom 
(London), Validately (New York), Userlytics (California), UsabilityHub (Victoria), TryMyUI 
(California), Woopra (San Francisco, CA), Usabilla (Amsterdam), TechSmith (US), and User 
Interviews (New York).
Regional Analysis
The regional analysis for the global user experience (UX) research software has been done 
for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. In 
2019, North America accounted for the largest market share and it is expected to register 
notable growth during the study period. The Asia-Pacific market is expected to register the 
highest CAGR during the forecast period. This growth can be attributed to the increasing 
demand for automated solutions across various industry verticals.
 
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