Mobile Application Development Platform Market Research Report- Global Forecast 2027, Global Trends, Size, Share, COVID – 19 Outbreak, Industry Segments, Regional Study, Top Key Players Profiles and Future Prospects
                     Mobile Application Development Platform Market Research Report- Global 
Forecast 2027, Global Trends, Size, Share, COVID – 19 Outbreak, Industry 
Segments, Regional Study, Top Key Players Profiles and Future Prospects
Market Overview
As per Market Research Future (MRFR), the global 
mobile application development platform market is expected to reach USD 14 billion at a 22% 
CAGR from 2020 to 2027 (forecast period). The report provides a systematic and in-depth 
assessment of the effect of the COVID 19 pandemic on the global market.
The Mobile Application Development Platform (MADP) is a set of products and services that 
enables the simple and rapid development of mobile applications. These include building, testing, 
and deploying mobile applications on tablets and smartphones. Companies can build their mobile 
application development platform or purchase from third-party vendors. The features included in 
the third-party mobile application development platform include front-end development tools for 
application programming interfaces (APIs).
 
Drivers and Restraints
 
The rapid growth of mobile devices in the commercial sector is the major factor responsible for 
the development of the mobile application development platform. The commercial company uses 
cell phones that enhance productivity, safety, mobility and help employees boost customer 
service, maintain good connections with customers and suppliers, and make it easier to work 
remotely. 
This spike in the number of mobile devices promotes the need for a mobile 
application to run the business efficiently. Consequently, the growing number of 
mobile devices is propelling the growth of the market for mobile application platform 
development. High adoption of Bring Your Own Devices (BYOD) and Bring Your Own 
Access (BYOA) programs enable workers to use all kinds of mobile devices like 
Windows Phones, Android, and iPhones that require mobile applications to run on all 
platforms. As a result, the mobile application development platform helps to solve the 
problem of a mobile application that can only run on one type of mobile device. 
Nevertheless, higher costs and technological difficulties in developing the mobile 
application platform are slowing the growth of the industry. Mobile application 
development is an elaborate process that requires a high level of technical expertise 
to develop the application or even to use the mobile application development 
platform. This leads companies to consider third-party developers to create their 
mobile applications, which inhibits the growth of the market.
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COVID-19 Impact on the Global Mobile Application Development Platform Market
Mobile application development platforms played a critical role during the COVID-19 pandemic. The spread 
of the COVID-19 has prompted the government authorities to introduce precautionary measures, such as 
lockdowns, in various countries. Owing to the lockdowns, the majority of businesses have allowed their 
workers to work from home to avoid the spread of the virus. In addition, the closing of schools, colleges, and 
other institutions during the lockdown has had a dramatic effect on the education sector. Companies have 
developed numerous apps, such as the Zoom app, for online sessions and conference meetings.
In addition, small and large mobile app developers are mobilizing around the pandemic to find new ways 
to cope with the crisis. The Aarogya Setu app created by the National Informatics Center in India lets 
people trace nearby people infected with COVID-19, map the syndrome, and conduct self-assessment. This 
application provides the user with information on any person nearby with symptoms of COVID-19 by 
scanning the database of reported cases of infection. The development of the COVID Symptom Tracker 
application by Coronavirus Pandemic Epidemiology (COPE) also helps to see how the novel coronavirus 
spreads and who most at risk is. These applications provide valuable information to users, which in turn 
drives the growth of the industry.
Moreover, the growing adoption of 'bring your own access' (BYOA) and 'bring your own devices' (BYOD) 
enables employees to use all types of mobile devices, like iPhones, and Windows and Android phones that 
require mobile applications to run on all platforms, is also boosting the growth of the industry. During the 
COVID-19 pandemic, companies have invested highly in tablets and laptops to provide workers with 
company-owned devices, despite revenue losses that have positively impacted market growth. Mobile 
application development platforms help overcome concerns regarding mobile applications that can only 
run on a single mobile device. It is expected that the continuation of the BYOD trend to prevent the spread 
of COVID-19 in the post-pandemic period will accelerate market growth.
Delays in the production of new smartphones and tablets due to the temporary 
shutdown of manufacturing plants during the lockdown have had a slight effect on the 
growth of the market. Companies are reconsidering their strategies as a result of the 
damage caused by the pandemic. The lack of shopping has led to a sharp decline in 
smartphone and tablet sales during the lockdown period. The resumption of the 
production of consumer electronics devices is expected to drive market growth after the 
lockdown period. The Asia Pacific is expected to dominate the market over the forecast 
period due to the growing adoption of mobile application development platforms by 
organizations and the high availability of smartphones.
Segmental Analysis
 
The global market for mobile application development platform has been segmented 
into deployment type, organization size, and vertical. 
By deployment type, the global mobile application development platform market has 
been segmented into cloud and on-premise.
By organization size, the global mobile application development platform market has 
been segmented into small & medium enterprises and large enterprises.
By vertical, the global mobile application development platform market has been 
segmented into BFSI, Healthcare, Transportation & Logistics, Education, Media & 
Entertainment.  
Regional Analysis
 
The regional analysis of the global mobile application development platform market is 
studied for North America, Europe, Asia Pacific, and the rest of the world.
The Asia Pacific is set to dominate the market for mobile application development 
platforms given the high availability of low-cost tablets and smartphones, leading to the 
adoption of mobile application development platforms by organizations in the region. 
Furthermore, the emerging use of digital technology in countries like India and China is 
accountable for the growth of the MADP industry. North America is set to expand at a 
higher pace due to the involvement of key players offering mobile application 
development platforms. In Europe, the UK, Germany, and Italy are the key countries in 
the market for middleware software market. As a result, the companies' high 
expenditure on middleware software is accelerating the growth of the mobile 
application development platform in Europe. In Middle East & Africa and Latin America, 
the market is expected to expand slowly due to the lack of funds available for mobile 
application development start-ups and main infrastructures.
 
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