Mobile Value-Added Services (MVAS) Market Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast To 2027
                     Mobile Value-Added Services (MVAS) Market Demand, Industry Size, 
Top Players, Opportunities, Sales, Revenue and Regional Forecast To 
2027
 Global Mobile Value-Added Services Market Research Report: Information 
By Type (Short Message Service (SMS), Voice, Data and Value-Added 
Services (VAS)), By Product (Mobile Games, Mobile Music, Mobile Wallet, 
Mobile Commerce, Mobile Advertising, Email and IM and others ), By Store 
(Google Play, App Store (iOS) and others), By Verticals (BFSI, IT & 
Telecommunication, Media & Entertainment, Retail, Healthcare 
Government and others) - Forecast till 2027
Market Overview
In its research report, Market Research Future (MRFR), emphasizes that over the forecast period the 
global Mobile Value-Added Services market 2020 is expected to expand rapidly, ensuring a significant 
market valuation of CAGR 309.1 billion and a healthy 15%.
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 Drivers and Restraints
The rising demand and ownership of smartphones has given the impression that mobile value-added 
services are being advertised right around the corner. Constant modification and optimization of services 
according to customer demand is expected to have a positive impact on telecom operators and service 
providers in the mobile value-added services sector , particularly in the education, advertisement, and IT 
and telecommunications industry. During the forecast era mobile value-added services are projected to 
experience substantial growth in all the industrial verticals. Increasing smartphone ownership along with 
the growing need for personalized services are likely to be significant growth determinants in the coming 
years. The central concern of service providers has been providing customers with the latest 
developments in value-added services related to technology. Growing smartphone ownership along with 
increasing demand for personalized services are likely to be significant growth determinants in the 
coming years. The need by companies and customers for personalized value-added services is gaining 
momentum. Therefore, the mobile value-added services market is expected to experience growth during 
the forecast period.
Segmental Analysis
The Global Mobile Value-Added Service Market has been segmented based on store, type, 
product, vertical, and country.
The mobile value-added services were segmented into short message service (SMS), speech, 
data, and value-added services (VAS), based on sort. The mobile value added service market, the 
year 2018, is dominated by SMS. Voice is the market's second-largest segment, and the VAS 
segment is projected to rise at the fastest CAGR.
The market was classified, based on category, as mobile games, mobile music, mobile wallet, 
mobile shopping, mobile ads, email and IM, and others. Mobile music and gaming dominate the 
market for internet added value services in 2018.
The market is categorized according to the platform as Google Play, App Store, and others. The 
largest market share in 2018 was in the Google Play group. The App Store segment accounted for 
the second-largest market share in 2018, and the highest CAGR in the forecast period is expected 
to be reported.
The mobile value-added services sector was divided up vertically into media & entertainment, 
banking, financial services, and insurance (BFSI), education, retail , government, IT & 
telecommunications, and others. All these vertical industries deploy mobile added value services
Regional Analysis
The global business regional analysis was conducted in four major regions 
including Asia Pacific North America, Europe and the rest of the world.
North America is the world leading region for mobile value-added services in terms 
of market share. The expansion of the market is attributed to the presence of 
many mobile value-added service providers offering their services to the 
companies / verticals.
In 2018 Europe was the second-largest mobile value-added services market. 
Europe was divided into United Kingdom, Germany, France and the rest of 
Europe. The UK is predicted to gain the highest market share according to the 
MRFR report, followed by Germany , France and the rest of Europe. Some of the 
other factors responsible for the growth of the market include an rise in the number 
of companies / verticals that make use of various mobile value-added services. 
Mobile Value-Added Services are being used increasingly by companies in vertical 
IT and telecommunications, retail and BFSI in Europe today.
Competitive Analysis
The key market players operating in the global market as identified by MRFR are 
MyRepublic Limited, IPROTECH, Singtel, InMobi Pte. Ltd, Vodafone Group PLC, 
OnMobile Global Limited, CALLUP, Kongzhong Corporation, Stonehenge 
Telecom, Symsoft, Comviva, Giesecke+Devrient Mobile Security GmbH, 
Streamwide SA, TelcoVas, and Sangoma Technologies.
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