Proximity Marketing Market Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast To 2027
                     Proximity Marketing Market Demand, Industry Size, Top Players, 
Opportunities, Sales, Revenue and Regional Forecast To 2027
Market Overview
Market Research Future (MRFR) affirms that the proximity marketing market 2020 can be worth 
approximately USD 52 Billion by the year 2027. MRFR also expects the market growth rate to be 28% 
between 2020 and 2027 (review period).
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Primary Drivers and Key Barriers
With the rising ubiquity of mobile devices across the world and the increasing dependency on them for 
accessing digital content, the proximity marketing market can gain considerable impetus in the very near 
future. Proximity marketing makes extensive use of cellular technology to connect with mobile-device 
users that are in the proximity to the business. These offer marketers massive amounts of data and are 
quite simple to set-up, which increases their uptake in the market.
Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to 
those who are close by and are interested in making a purchase. These strategies are generally 
adopted by services like maintenance, application support, consulting, integration and deployment. Such 
strategies can be leveraged by organizations in a variety of sectors including media and entertainment, 
healthcare, retail and e-commerce, transportation and logistics, to list a few.
The intensifying competition between vendors in different industries combined with the increasing focus 
on business intelligence (BI) induces major growth of the proximity marketing industry. The increasing 
availability of analytical and spatial data tools also favors the market. The market also benefits from the 
rising sales of smartphones and the fast track advancements and innovations in proximity technologies. 
The rising penetration of the GPS Geofencing market, owing to the technology’s ability to help users 
send push notifications to customers that are close to their stores can also result in strong market 
growth in the ensuing period.
Market Segmentation
The proximity marketing industry has been broadly studied; with the primary segments highlighted in 
the report include component, technology and application.
The main components covered in the report include hardware, service and software.
The types of proximity marketing technology are Near Field Communication (NFC), GPS Geofencing, 
BLE Beacon, Wi-Fi, and others. The BLE beacons-based proximity marketing can register signficant 
growth in the upcoming period, because of their rising use in multi-channel marketing as well sa 
product distribution within the retail industry.
Application areas of proximity marketing technology are BFSI, healthcare, hospitality, retail & e-
commerce, transportation & logistics, media & entertainment, infrastructural, among others.
Regional Outlook
The regional study of the proximity marketing market covers Asia Pacific (APAC), Europe, North 
America, and the Rest of the World (RoW).
North America has taken the lead in the global market, thanks to the presence of a large number of 
proximity marketing vendors and the high penetration of smartphones. The increasing use of mobile 
web, mobile internet and the emergence of high-speed networks like 4G also boosts the regional 
market growth. The extensive deployment of cutting-edge technologies in the advertisement and 
retail sectors also induced industry expansion in the region.
APAC is the fastest progressing market for proximity marketing, on account of the growing 
investments by emerging countries in the technology. The rising use of smartphones as well as 
mobile internet also drives the deployment of proximity marketing among firms to reach a higher 
number of customers. Surge in technological development within location-based services, 
increasing use of beacons, and the surging requirement for better customer services also add to 
the market strength.
Top Contenders
The top contenders in the proximity marketing industry are Apple Inc. (U.S.), Microsoft Corporation 
(U.S.), Bluvision Inc. (U.S.), Zebra Technologies Corporation (U.S), inMarket Media LLC (Italy), 
Estimote Inc. (U.S.), Qualcomm Inc. (U.S.), ROXIMITY (U.S.), Google Inc. (U.S.), Proxama PLC 
(U.K.), and more.
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About Market Research Future
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complexity of various industries through our Cooked Research Report (CRR), 
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