market research secondary data
                     Market research Secondary data 
Secondary Market research is a collective effort to collect data that aids any organisation in better 
understanding their customers, identifying new market opportunities, and improving their operations. It 
entails the proper gathering, analysis, and interpretation of market-related information.  It can assist you 
with anything from strategy formulation to innovation to marketing and sales strategies, as well as 
identifying global risks and opportunities. Recently Strategy Here has published a secondary market 
research report which examines trends in the manufacturing industry. Market research secondary  data 
suggests, by 2022, 25% of manufacturers would be involved in cross-industry collaboration, leading to a 
10% gain in revenue as a result of industry-wide digital transformation initiatives. 
Following are the top technology trends shaping up the manufacturing sector as suggested by market 
research secondary data - 
Increasing Connected services 
Technology is changing what manufacturers can offer their consumers as it improves business processes. 
Additional services known as connected services are built around internet-enabled products including 
medical equipment, automobiles, hand tools, machinery, and even wind turbines. Providing linked 
services improves the consumer experience and gives manufacturers a chance to stand out from the 
competitors. You may utilise the information obtained at every stage of the customer journey to 
continually raise the quality of the products you provide and the services that go with them. 
Smart Factory Rollouts 
To increase productivity and adaptability, smart factories use highly automated, self-adapting equipment 
and technology. Products and inventories are tracked by sensors, and Cloud enabled machines to keep us 
updated on  real-time maintenance information. Adidas is one company that has rolled out smart 
factories recently. Adidas' "speed factory" is equipped with 3D printers, robotic arms, laser-cutting robots, 
and IoT technologies to swiftly build mockups and digital copies in an effort to construct the factory of the 
future. Adidas can print prototypes fast to satisfy changing customer expectations with shorter lead times 
thanks to automation and robots helping people. 
Rising Adoption of  Mixed-Model Assembly 
Expanding their operations to encompass more manufacturing lines is one strategy firms are trying to 
become more robust in 2022. Workers on an assembly line with a mixed model are taught a variety of 
techniques and procedures to create a range of goods. Based on their conditions and the demands of the 
market, this gives businesses the chance to diversify their activities and increase productivity. With the 
development of Industry 4.0 over the past ten years, the mixed-model assembly has increased and will 
continue to rise until 2022. Consumers anticipate easier access to more specialized and diversified goods 
as e-commerce expands. 
Prominent use of Immersive Technology like AR and VR 
Augmented reality (AR), for example, displays pertinent information on a piece of equipment to assist the 
operator in locating and resolving issues. AR also has the capacity to produce 3D representations of 
machinery with accurate proportions. This makes it possible to teach operators how to fix and maintain 
machines using step-by-step illustrations. Additionally, immersive technology reduces the skill gap in 
industries by enabling experienced personnel to do repairs remotely. 
Leading market research companies which provide secondary data market research services are Strategy 
Here, BIS research, Mordor Intelligence and CSP. 
https://www.strategyhere.com/