Streamr - Multinational Brands leveraging Technology to target non-English speaking Customers
Multinational Brands leveraging Technology to target
non-English speaking Customers
Brands these days are recognizing the value of tapping a broader audience. A surplus
demand in generating data-backed reports has helped brands make more informed business
decisions. As a result, many multinational brands that can afford it are moving towards
broadening their customer base. VidToonTM reveals why more and more companies now
see the need to focus more on non-English speaking natives.
Marrakesh, Morocco, 10th Oct 2023:
A laptop company based in the USA was well established, gaining the highest sales possible
every month. However, like every business, a plateau in growth is never a good sign,
precisely what the company started to face. With newer brands flooding the marketing and
selling cheaper and more effective products, customers were fished and grabbed from one
brand to another.
Sustaining customer loyalty had become difficult. The company had to do something fast
before seeing its sales drop in the next few months. This was when their marketing head
pointed out that pooling on a more widespread audience from across the globe would make
more sense.
However, the challenge was that not all customers were native English speakers, while their
marketing promotions specifically targeted this audience. It was time to widen the net, so
they used Streamr video translator software to translate their marketing language into a
language that non-English speaking customers from different parts of the world could
relate.
This approach kept their sales high and brought in new customers, not from the same
market. The laptop company enjoyed the profits, leaving competitors wondering what they
were doing differently.
All thanks to a simple video translator and, yes, their genius marketing head!
About Company:
The Morocco-based software company is a full-service IT provider located in Marrakesh. For
over a decade, they have been providing end-to-end SaaS solutions, custom cloud solutions,
and creative web services to big brands across the globe. Their products have served a wide
network of businesses, including large government bodies, and even small not-for-profit
businesses.
Contact
Address: Flat 28, 13 street Muslim, Residence Boukar 5th floor, Marrakesh 40000.
Phone: +212601750847
Email: [email protected]
Website: https://vidtoon.com/streamr/
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