REACH  YOUR AUDIENCE ONLINE DURING COVID 19
                     REACH  YOUR 
AUDIENCE ONLINE 
DURING COVID 19
CURRENT STATUS IN COVID 
19
 It has been a year since the first case of Coronavirus, or Covid-19 was detected. And what a year it has been 
since then! No seer nor new-age Nostradamus could have foreseen the complete upheaval of normalcy the year 
pushed on us.
 However, as a marketer or digital entrepreneur in 2020, this year has been the biggest learning for a simple 
reason – it unearthed our basic emotions, stripping us all of social facades and expectations – until we showed 
our truest colours
 And universally, if there is one true colour we all sported, it was one of reaching out and wanting to stay 
connected. Which is why it comes as no surprise that everyone went digital this year.
 We all took to social networks and video platforms like fish to water – yes, even the ones who initially struggled, 
have found their place on a digital platform of their choosing.
WHAT DOES THIS MEAN FOR A 
MARKETER?
 It means, old-age techniques of reaching out to your consumers are dead now, and 
redundant. 
 How to reach your target audience online is now more than just about their likes, dislikes 
and interests – it is now about communication
 We have all undergone something powerfully dreadful together, and have still managed to 
escape unharmed. 
 That says a lot of our flexibility – and it also says a lot about what we respond to. 
And that is what marketers must tap into.
WAYS TO REACH YOUR 
AUDIENCE ONLINE DURING
COVID 19
1) OFFER SKILL-BASED TRAINING
 The pandemic might extend for a while. As sobering as this fact is, it has also become an 
opportunity for people to gain new skills – especially one that might come in handy once 
the virus is done and dusted. 
 When looking for ways to reach your audience online during covid 19, seriously consider 
offering up educational training – hands-on, if you can afford it. There is a vast market for it 
right now.
 Educate yourself with New skills to stay ahead of your competition
2) JOIN THE DIGITAL BRIGADE
 If you haven’t done so already, which is highly unlikely in the twenty-first century, then you 
must – and we cannot harp on this enough – you must take your business to a digital 
medium of your choice.
 Whether you are running a small, home-based design and décor studio, or an established 
business with a powerful legacy – the digital world is your oyster, and you get to be the 
pearl within. 
 If you want to grow your business during Covid-19, go where your consumers spend the 
most time – online. 
3) ACE  YOUR SOCIAL MEDIA GAME
 Is your business on Facebook? Great! Hop onto Facebook LIVE once in a while. Are your 
posts not getting enough traction on Instagram? No worries – add relevant hashtags, tag 
the right people, and tap into their treasure trove of Stories.
 If you’re wondering how to reach your target audience online using Google, then create 
and update your Google Business Profile, write relevant blog posts with the right keywords
 The point is, be where your audience is, and make the most of that platform.
4) RELEVANCY IS ENGAGING
 Over the last few years, social influencers have become all-powerful, all-knowing entities 
whose social audiences follow and listen. 
 If your business is one that caters to a set of easily-influenced audience, it’s best if you 
indulge in proper research on the influencers available for your field. Picking the right one 
may be tricky, but remember to not just go by numbers, but by how they engage with and 
influence their followers as well. 
 It’s best to create communication that matters to them and provide solutions in the form of 
your product or services, via the influencers.
THANK YOU !!!