An Overview Of The E-Commerce Market In The USA
                     An Overview Of The E-Commerce 
Market In The USA
Uma Sri
Writes for Marvist Digital Marketing, expert in 
writing professional SEO articles.
Ever since the inception of the concept of e-commerce, reputed brands from the 
US have dominated the market. Starting with Amazon, a large number of e-
commerce giants have set benchmarks for the rest of the industry. With 
competition soaring from global counterparts, these companies have been 
strategic in planning their marketing mix.
In 2019, the e-commerce market in the US is likely to continue. This will be the 
tenth consecutive year, where the e-commerce industry in the US will enjoy a 
double-digit growth rate. Amazon, for instance, is expected to increase its market 
share to 37.7% in 2019, from 36.5% in 2018. Walmart, too, will be increasing its 
share in the US e-commerce market.
Customer satisfaction in the US e-commerce sector
One of the prime reasons for the success of e-commerce businesses in the US is 
the high satisfaction rate of customers. Besides, mobile shopping in the country 
has been increasing manifold over the years. Across various age groups, people 
are enjoying shopping through their mobile devices. With the e-commerce giants 
prioritizing customer satisfaction, they are able to retain their clients.
For the first time in the history of the US e-commerce industry, the market 
share of this sector will surpass 10% of the total retail sales in the US. It is 
expected that the customers will continue to spend online. As compared 
to 10.7% in terms of retail spending in 2018, the figure will increase to 
around 14% in 2019.
Channels in the US e-commerce market
In 2019, it is expected that e-commerce will be driving around 45% of the retail 
growth in the US. A significant segment of the leads will be coming through mobile 
users. Again, a trend reveals that certain products have remarkably high demand 
across online platforms. Some of the products, which were traditionally sold in the 
brick-and-mortar infrastructure, are presently being sold online. The sales of 
beverages in the e-commerce segment will be growing by 23.1%. The growth of 
personal care and beauty and health will be around 18.6%.
Growth of e-commerce companies in the US
With competition soaring, leading companies like Amazon are facing it challenging 
to sustain the growth rate. Now, the big question is whether they will continue to 
grow at this present rate? Or will the big giants give way to comparatively smaller 
yet progressive e-commerce companies?
Walmart being a multichannel e-commerce giant, is likely to offer stiff competition 
to Amazon. Although the smaller companies are expected to gain more 
customers, the established firms are in no position to give way. Some of the 
relatively new yet successful e-commerce companies include Apple Sites, eBay 
and Target. Online sellers in the US presently consider eBay to be the most popular 
marketplace online.
One of the remarkable trends in the e-commerce market in the US has been the 
increasing integration of mobile shopping. Previously, young people used to 
engage in online shopping through mobile devices. However, people from a 
significantly diverse age groups shop online through mobile phones. This has 
contributed further to the growth of e-commerce in the US.
About Marvist
Marvist Consulting LLC is a 14-year old premium Digital Marketing company that 
has established a special niche as high-quality provider for SMBs with its 
professionalism and innovative approach. As a Professional SEO Firm Marvist 
offers customized strategic SEO solutions in digital marketing while exclusively 
focusing on small and medium enterprise market segments in the USA and 
Canada.
Thank you for spending your precious time in reading this article!