How to Use Press Release to Promote Your ICO
                     How to Use Press Release 
to Promote Your ICO
Introduction
• The intense competition in the cryptocurrency 
industry has prompted firms to think out-of-the-
box to promote their ICO across the masses.
• Though there are so many tools available, PR is 
ideal due to its capacity to get a higher reach at 
an effective cost.
• Let us have an overview of using 
PR marketing for ICO
Hurdles to meet from clients ahead of 
promoting ICO by utilizing PR
• Project awareness -  The project needs coverage 
in the leading newspapers and magazines through 
proper communication of facts. 
• Limitations on advertising - Since major tech 
companies such as Facebook, Google and Twitter 
have banned ICO advertisements, it becomes 
tougher to promote ICO’s.   
• Lack of knowledge - An average investor will not 
trust an ICO owing to the rise in the number of 
frauds and scams. The validation of the target 
audience must be earned in a hard way.
• Understanding the mindset of the audience - 
While token investors will look for viable 
opportunities to make profits, some investors will be 
more interested in the functionality of a project. 
Hence, support is needed from both amateur and 
professional investors.
Factors to consider while implementing 
PR for ICO
• Figure out the costs - Prepare the right budget 
according to your operational scope. Results will take 
some time and cannot be achieved overnight. 
• Form a well-versed team - Make sure that your team 
members know the changing trends that are shaping 
the future of blockchain and cryptocurrency. Generate 
creative and unique content. 
• Concentrate on storytelling - Have a common theme 
to please your investors. Ensure that there is adequate 
focus on problem-solving and share details about the 
impact your solution can have on the world. Divide 
your audience into different segments and pitch your 
benefits. 
•  Use PR as a part of a strategy -  PR should not run 
the entire campaign. It is a complementary tool and 
must eliminate uncertainty in the minds of investors. 
Build a personal brand by creating awareness about 
your project. 
The Top Pr Marketing Tactics for ICO
• Guest posting - Showcase your expertise by 
posting content on popular crypto news sites. 
Communicate interesting insights about the massive 
potential of your project.
• Sponsored posting -  This involves circulating a 
series of articles, advertisements and marketing 
campaigns done on prominent websites. It leads to 
higher traffic and a better reach. 
• Discussion forums - Content on latest topics can 
be posted in highly frequented discussion forums on 
Bitcointalk, Reddit and Quora. Apart from sharing 
knowledge, timely updates of your project can also 
be mentioned. 
• ICO calendar sites - Utilize websites such as 
ICObench and ICOmarks which carry reviews and 
ratings about all the ICO’s. Information about 
events, token sales and Pre-ICO’s would be 
available for all the industries. 
How Pr Can Prove to Be a Big Difference for ICO
• An average investor will get to know the 
benefits offered by the project, experience of 
the team members and the advantages of the 
product. 
• The message is easily understood in the 
absence of technical jargon. A broader 
perspective is achieved as interesting 
solutions are shared along with facts and 
information being published. 
• A positive brand image would be built which 
leads to better user engagement. PR also 
helps in managing crisis by maintaining a 
positive image. 
• Since unique aspects of a project are 
promoted, PR helps in retaining the attention 
of the target market for a longer time. 
Through consistent efforts, new clients can be 
tapped.
Internal Changes to Make Before Implementing
 Pr for ICO
• Form a well-versed team with proven 
experience who can impress investors 
and journalists with their track record. 
• Apart from posting content on various 
channels, try to organize events or 
conferences for positioning your firm 
effectively. 
• Publicize your core strengths on editorial 
websites which accept both content and 
advertisements. 
• Keep track of the trends in the industry 
and make your marketing plan as flexible 
as possible to align with future changes. 
Why choose Blockchain App Factory 
to execute PR for ICO
• They have a wonderful track record and have raised a record 
amount of funds for many clients. 
• Their marketing team is up to date with the changes occurring 
around. They can battle uncertainty at short notice and ensure 
effectiveness in promotion and fundraising. 
• Apart from fulfilling your business objectives of generating a higher 
return on investment, they will create value addition for your 
product and improve the standards used in various processes. 
• They maintain constant communication with the clients regarding 
the progress of the project. 24X7 technical support is provided in 
multiple languages to resolve any queries. 
CONTACT  US
Websiite  ::  httttpss::////www..bllockchaiinappffacttorry..com//prr--sserrviice--fforr--iico
Emaiill  Id  ::  [email protected]
Contact  No  ::  +91  6382  665  366