Beyond Brochures: Crafting a Digital Presence That Works for NDIS & Financial Services
                     Beyond Brochures
Crafting a Digital Presence That 
Works for NDIS & Financial Services
Why Digital Matters
• Clients now research and engage online first
• NDIS participants and finance clients demand 
clarity and trust
• Accessibility and empathy are key
Websites Should Work, Not Just 
Look Good
• Static websites = missed opportunity
• Make it interactive and up-to-date
• Treat your site like a client-serving tool
What Every NDIS & Financial 
Website Needs
• Clear homepage messaging
• SEO-optimized content
• Secure forms & contact points
• Mobile-friendly design
• Accessibility (WCAG compliance)
Build Authority with Educational 
Content
• Blogs that answer common questions
• Simple explainer videos
• Case studies & testimonials
• Newsletters to nurture leads
Make it Human, Not Jargon-Heavy
• Use simple, clear language
• Avoid industry jargon
• Focus on what matters to them
• Include real-life scenarios
Be Where Your Audience Is
• Use Facebook & LinkedIn for trust-building
• Share success stories and bite-sized tips
• Run lead-generating ads
• Engage with your community
Local SEO & Google Profile
• Claim your Google Business Profile
• Use location-based keywords
• Collect and respond to reviews
• Keep info accurate and up to date
Accessibility is a Must
• Comply with WCAG 2.1 standards
• Use readable fonts, alt text, and captions
• Ensure keyboard navigation
• Consider visual & cognitive impairments
Protect Data, Build Trust
• Use SSL and encrypted forms
• Stay compliant with NDIS and financial 
standards
• Publish privacy & data policies
• Use secure platforms for client data
Crafting a Digital Experience That 
Works
• More than just 'looking good'
• Focus on clarity, function, trust
• Educate, engage, and convert
• Treat your digital presence as a living asset