Enhancing Local SEO Tactics to Boost Local Rankings
                     Enhancing Local 
SEO Tactics to Boost 
Local Rankings
• With the increasing use of online search engines, it’s becoming more 
essential for businesses to establish an online presence. 
• According to reports, 97% of search engine users utilise the internet to 
find local businesses, while almost half of all Google searches are for 
local information.
• This highlights the significance of appearing in local search results for 
businesses, as it can attract valuable traffic and potential customers. 
• Neglecting to do so could mean missing out on valuable opportunities. 
• This is where local SEO services Melbourne comes in – it’s the key to 
staying relevant and growing your business in today’s digital age.
The significance of local SEO
As a business owner with a physical presence or multiple locations, your 
online visibility to nearby customers is paramount. That’s where local 
search engine optimisation (SEO) comes in – it’s the key to showing up in 
local search results and providing potential customers with relevant 
information about your products or services close to them.
Think of it as a virtual roadmap to your doorstep, guiding potential 
customers right to your business. To appear in the coveted local pack on 
Google Maps, creating and optimising your Google My Business listing and 
ensuring consistency across citations is crucial.
For organic local search results, Google analyses your on-page SEO (content 
and SEO metrics) and link signals to determine your ranking. It’s like a 
digital game of “Red Light, Green Light” – the better your optimisation, the 
more green lights you’ll get towards ranking higher in local search.
Simply put, By mastering local SEO, you can attract more local customers, 
drive foot traffic to your physical storefronts, and ultimately increase your 
business’s success. So, get ready to make your online presence shine and 
watch as the customers come pouring in!
5 Must-Know Strategies to Improve Your Local SEO
Now, let’s get to the heart of the matter: improving your local SEO strategy 
and boosting your local search ranking. With so many factors to consider, 
we’ll hone in on the most crucial ones to make it easier for you to 
understand and implement.
1. Claim and improve your GMB listing.
Your local SEO Melbourne strategy can get a major boost with Google My 
Business (GMB), the star of the show. This free platform from Google lets 
you create and manage your business listings, and it’s one of the most 
significant factors that Google considers while ranking businesses in organic 
local search and snack pack results.
To start, head to the Google My Business website to claim or create your 
listing.
Provide the necessary information, including your accurate business name, 
physical address, map location, business category, phone number, and 
website.
Once you hit the ‘publish’ button, you’ll have to verify your listing, usually 
via phone call or postcard.
After verifying your listing, it’s time to optimise your GMB profile by adding 
photos of your business, business hours, and relevant categories and phone 
numbers. Furthermore, one can keep their customers engaged by regularly 
updating the GMB profile with fresh content and business updates.
2. Consider adding location-specific pages
If your business was a puzzle, search engines are the missing piece that 
helps you connect with potential customers. However, to make sure 
search engines can easily find your business, you need to provide them 
with the right information. Creating dedicated landing pages for each of 
your business locations is like giving search engines a treasure map – it 
allows them to easily locate and display your business information to 
searchers.
However, you can’t just give search engines any old information and 
expect them to work their magic. You need to be specific, including details 
like suite numbers and choosing whether to use full or abbreviated terms 
for street, avenue, or road. How you present this information on your 
landing pages will affect how your business is displayed across all other 
platforms, so make sure you choose wisely.
3. Refine your focus on local keywords.
To truly connect with your local audience, it’s essential to use keywords 
that resonate with them. Thankfully, Google’s Keyword Planner allows you 
to filter searches by location, giving you insights into the most popular 
search terms in your area. Armed with this knowledge, you can craft a list 
of locally relevant keywords to pepper throughout your website’s content, 
meta tags, and URLs. To further capture the attention of your audience, 
consider mentioning nearby landmarks or popular hotspots.
For example, if you run a restaurant in downtown Seattle, you might entice 
customers by promoting the experience of “dining by the iconic Space 
Needle” or highlight your location “just steps away from the city’s most 
famous landmark.” By tailoring your content to your local community, 
you’ll stand out and establish a deeper connection with your audience.
4. Make your website mobile-compatible.
As smartphones have become an essential part of our daily routine, it’s no 
surprise that a significant number of people use them for searching local 
information and businesses. According to a study, 82% of respondents 
have used their mobile devices to conduct a “near me” search. This 
highlights the importance of optimising your website for mobile screens to 
cater to these searchers.
To make sure that mobile visitors can navigate your website effortlessly 
and find the information they need, it’s crucial to create a mobile-friendly 
website. Additionally, adding click-to-call buttons on your website and 
Google My Business (GMB) listing can make a significant impact since 60% 
of mobile users contact a business directly from search results.
customers.
5. Get periodic feedback from happy customers.
Let’s face it, in the digital age, reviews reign supreme. They not only act as 
a mighty force in boosting your local pack ranking, but they also give your 
business a shiny gold star that stands out from the rest. So, why not 
sprinkle a little magic into your customer experience and encourage them 
to leave a Google review as a token of their appreciation? It’s a local SEO 
tactic that packs a powerful punch and can work wonders for your 
business.
But wait, there’s more! Reviews aren’t just for boosting your ranking game, 
they also expand your business’s real estate on the results page. let’s not 
forget about the social proof that comes with those sparkling five-star 
reviews. It’s like a stamp of approval from satisfied customers that can 
significantly boost your conversion game.
Final Thoughts!
• As a business owner, hopefully, you know that local SEO services is 
vital to driving traffic and increasing conversions.
 
• But with Google constantly introducing new features on its SERPs for 
local searches, it can be challenging to keep up. 
• That’s where Webmasters group comes in! We can help take the 
burden off your shoulders, leaving you to focus on running your 
business. 
• So why wait? Contact the webmasters group today for a free 
consultation and let us help improve your local SEO marketing 
strategy.