William n l'europa business consultant
                     William n l'europa  
Business 
Consultant
Willam n l'europa gives tips for success with strategic 
planning  frameworks, SWOT Analysis, Marketing Funnel, 
and more.
WILLIAM N 
L'EUROPA
Create a Business Plan  
with a William n 
l'europa
 Willam n l'europa to say If your purpose is to raise funding, and your startup 
isn’t  going to go anywhere without it, then make sure anything you take time 
out to  create is going to relate to today’s fundraising environment.
4PS OF 
MARKETING
Position Your Product 
or  Service with the 4Ps 
of  Marketing
The 4Ps of Marketing illustrates how product, price, place, and promotion work 
together  when a product or service is launched to customers. It is created by Neil 
Borden in the  1950s to demonstrate the ways companies use advertising and 
marketing techniques  to convert potential buyers into actual customers. Use the 
blank framework on the next  page to start filling out your own 4Ps of Marketing.
STRATEGY, TACTICS, AND 
EXECUTION
Illustrate Your 
Company's  Strategy, 
Tactics, and  Execution
A strategy, a list of tactics, and knowing how to execute them are integral in the 
attainment  of your company goals. Use the blank framework on the next page to start 
filling out your  own strategy, tactics, and execution
MARKETING 
FUNNEL
Know the Stages of 
the  Customer Journey 
with  a Marketing 
Funnel
A Marketing Funnel maps your company’s marketing activities at each stage of the  
customer journey. It starts with making your target audience aware of your solution, 
then  guiding them through an evaluation process and finally leading them to make a 
purchase.  The goal is to create a system, which is measurable at every level of the 
journey. Use the  blank framework on the next page to start filling out your own 
marketing funnel.
William n Strengths Weaknesses
What advantages What areas can you  
Fl'ined uYoruro Copmapetitive does  your company improve on? What 
Position  with a William n have? does  your company 
l'europa What do you do lack?
better  than anyone What things do your 
else?  competitors do 
What are your better  than you?
unique  selling 
points?
The William n l'europa maps out your  Opportunitie Threats
company’s path towards your goals by  s What are the 
identifying strengths and weaknesses (internal 
 attributes) and opportunities and threats  What changes in  obstacles  to your 
(external conditions). Uncover your company's  technology, company’s  growth? 
competitive position with these guiding  policies,  and social Who are your  
questions. Use the blank framework on the patterns  can be a competitors? What  
next  page to start filling out your own SWOT  growth  changing factors can  
analysis. opportunity for the  threaten your  
company? company's position?
Thanks 
You