Using Discounts And Promotions To Boost Your Business!
                     Using Discounts And Promotions To 
Boost Your Business!
Yash Kumar
Writes for search-marketing.in, 
provides information on 
Digital marketing in india to improve 
Digital marketing strategies.
When you venture into any product or service-based business, you need to explore 
the various promotional techniques for expansion. The means of online promotions 
for today’s micro and small business are manifold.
One of the recent surveys revealed that around 65% of millennials prefer to shop 
online and more than 50% of Gen X order everything through their smartphones. 
Now, it is the potential of venturing into e-commerce. But, you must be wondering 
how you can explore the areas of using discounts and promotions. So, let’s explore a 
few options here in this article and hopefully something may be useful for your 
business.
Avenues of promotions to amplify the business
 Start with the promotional online campaigns. You can do this by initiating 
contests, competitions, and giveaways. Make the most of social media 
platforms like Instagram, Facebook, Twitter, and other e-commerce avenues 
to venture into the latest marketing tools. Contests are the best ways to 
capture the attention of the audience, and they even ensure real-time 
interaction. With the social network, you can highlight new products, launch 
any service and increase the range of production.
 Flash sales are another interesting trend of e-commerce business. You can 
either wait for any festive season to launch a flash sale or can combine the 
stock clearance with occasion sales.
 You can give out free samples to all your new customers. On every first-
time registration of customers, you can consider giving them free samples 
(low range products), or complementary services to the most loyal base of 
customers. This strategy works best for the FMCG sector, especially when 
you want to clear the stock before it perishes.
 Automatic re-sale for refill is one of the smartest online promotions for 
current business. You can create the demand for your customers by 
generating replenishment triggers and engaging them in continuing the 
purchase of the products. Sending emails, text reminders, information of 
new products for a similar range are examples of replenishment triggers.
 
 Encourage your customers to conduct multiple purchases on a single 
transaction. Ecommerce is one of the fastest and simplest ways of shopping 
but, you must constantly persuade your clients to return to the platform; this 
is possible by offering some interesting deals to entice them back. It will 
allure customers to return to your online store.
 
 Limited time discounts are one of the highest-grossing sales tools in the 
current date. You can offer discount coupons to target customers (loyal or 
new) and persuade them to buy within the stipulated time. This online 
marketing trend is ideal for all kinds of seasonal products.
Last but not least, personal recommendations, engaging influencers, and real-
time chats are some of the other trends of online promotions these days.
Dynamic pricing, ever-changing economic conditions, and pandemic hitting the 
world are some significant reasons disrupting the functioning of normal 
businesses at different levels. This presents both opportunity as well as 
challenge. All you need is to identify the appropriate procedures so that you can 
implement them while promoting your venture. Thus, you must gauge the 
possibilities and comprehend the strategies that are best suitable before planning.
About Search-marketing 
Search-marketing.in website is a useful resource which caters to 
micro businesses on developments in digital marketing in India. It 
provides information on digital marketing strategies and helps Indian 
micro businesses to establish strong online presence and to leverage 
the Internet for business performance and growth.
Thank you for reading this 
article!