Indian SMBs getting IT Savvy
                     Indian SMBs getting IT Savvy
Yash Kumar
Writes for search-marketing.in, 
provides information on 
Digital marketing in india to improve 
Digital marketing strategies.
Small and midsize businesses in India are increasingly getting more 
familiar with utilizing information technology such as cloud computing. 
Coupled with this is the use of smart phones and social media.
As per a recent study by Zinnoy, a management consultancy, India has 
the second largest number of SMBs in BRIC and USA. These five 
countries accrue to India’s gross domestic product more than 60 per cent.
According to the study there are four categories of SMBs based on 
intensity of utilizing IT. These are unorganized, traditional, savvy and 
sophisticated. The last two groups of businesses are flexible in adopting 
new technology and applications.
The SMBs which are more IT savvy are found mostly in such metropolitan 
cities such as Chennai, Mumbai and Bangaluru.
There is across-the border growth in all segments of industrial sector 
comprising retail, manufacturing, consumer products, automotive, engine 
and construction, professional services, mining, education, biotechnology. 
Sectors such poultry, gems and jewellery, dairy, plantation, city gas 
distribution have also adopted IT substantially. This trend is because of 
the market potential and growth of this market.
The study found Indian SMB market, IT spend at a mere 30 per cent of 
overall technology expenditure and is likely rise along with growth of 
demand for mobile devices, social media and cloud computing.
The growth of 3G services and increased use of business IT applications 
on smart phones, the expenditure on mobile devices is growing.
Companies in knowledge sector offer employees the choice of working 
from home; these require CRM (customer relationship management) and 
supply chain management (SCM). Tablet devices smart phones are very 
helpful in this regard.
However, such use of IT is limited to a minuscule 20 per cent of all SMB 
enterprises. It is pointed out that SMBs should utilize social media to 
benefit to the fullest potential.
Cloud computing has turned out to be a boon to cash strapped Indian 
SMBs. Cloud based applications such Microsoft Office 365 offer 
‘affordability, scalability, flexibility and mobility’. SMBs also found 
Software-as-a-service (SaaS) useful and it is getting more popular among 
the lot.
Business intelligence (BI) services based on (SaaS) are likely to grow 
going by the current trend of shifting to sophisticated application for 
gathering basic information from usual excel application.
This, all good trends augur well for the sector. However, there are 
challenges confronting including scarcity of funds, absence of localized 
and customizable IT products and skilled man-power crunch.
A bulk of the enterprises are rather reluctant to adopt IT. Further, SMBs 
use spurious software which jeopardizes business data and applications. 
Thus, another challenge for SMBs is the security of data.
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