How To Reduce The Waiting Time Of Customers And Serve Them Better
                     How To Reduce The Waiting Time Of 
Customers And Serve Them Better?
Yash Kumar
Writes for search-marketing.in, 
provides information on 
Digital marketing in india to improve 
Digital marketing strategies.
With the pandemic hitting and creating new challenges for stores it is becoming 
difficult to serve customers instantly. There are two types of buyers the loyal ones, 
who are repeat buyers and know the aisle making the shopping spree quick. And the 
later are those who browse more before making any decision, so the take longer time 
in the stores. In the both the cases, the buyers hate the waiting time while the store is 
serving other customers.
Reduce customers wait time in retail stores
Here are the tips and tricks to reduce the waiting time of customers.
Installing scan and go: One of the best options to reduce the waiting time after 
shopping is the ‘scan and go’ application. It is becoming very popular in grocery 
stores where a scan device helps the buyer to scan each item and add to the shopping 
cart. It not only reduces the time in shopping and scanning but, also help the 
shopkeeper to eliminate the human interaction. More businesses like fashion. 
Healthcare products and DIY ranges are opting for Scan and Go devices that makes 
the entire shopping experience quicker and smarter. Additionally, the buyer can also 
scan the barcode of product to get the details of the item viz. calorie, nutrients, wash 
& care instructions and ingredients.
•Introduce POS device: Point of Sale (POS) devices are the best inventions that 
offer a sought-out sales solution. When you are struggling to manage a large 
queue of buyers with a mix of large and small shopping carts then, offering POS 
makes the entire transaction very systematic. You can not only handle payment 
but get information, print the receipts faster and offer coupons.
•Arrange entertainment and Interaction: When buyers don’t want to waste 
time as shopkeeper serves other customers you can invest in interaction and 
entertainment. Not just during sales and discounts, some stores always encounter 
huge customer volume making it exceedingly difficult for the shopkeeper to 
manage the queue. You can invest in comfortable waiting areas, offer free access 
to Wi-Fi, install some play areas for kids and play some soothing music.
•Communicate with customers: You can also, hire staff that interacts with 
customers who are waiting for long by offering them scan and go services, direct 
them to cosy waiting areas, inform them about latest offers and additional 
clearance sale (if any), explaining the reason for delay and suggesting them to 
self-services (smaller shoppers).
Also, hire more experienced staff that can process the customers faster and know 
how to handle waiting customers better. Avoid using only cash transactions and 
avoid overuse of anti-theft security on items.
About Search-marketing 
Search-marketing.in website is a useful resource which caters to 
micro businesses on developments in digital marketing in India. It 
provides information on digital marketing strategies and helps Indian 
micro businesses to establish strong online presence and to leverage 
the Internet for business performance and growth.
Thank you for reading this 
article!