FIVE UNIQUE BRANDING IDEAS AND EXAMPLES FOR SUCCESSFUL BUSINESS
                     FIVE UNIQUE BRANDING IDEAS AND
EXAMPLES FOR SUCCESSFUL BUSINESS
 Start with the people who are close to you
Branding your business
When thinking about building a brand name, you need to 
know who the customer trusts the most. In most cases, it's 
their friends and families whose opinions are more important
to them than any other media or marketing channels you 
have.
So, if you are struggling to market your business, it is you who
will locate the people who will give your potential customers 
good word of mouth about your brand. In this regard, it is 
always advisable to start branding applications with people 
you know and are close to. These can be your employees, 
friends, friends of your friends or people who are 
sympathetic to you.
So, if you manage to create a buzz about your brand among 
the people who know you well enough, the good word of 
mouth will automatically spread faster than fire.
 Emphasis on Creating Unique Site & Brand Logo
Emphasis on creating a unique logo for website and 
brand
A brand's logo and official website are the first things 
that catch everyone's eye. It is basically the face of your 
brand. Therefore, it is really important that you take 
enough time and thought to create an attractive yet 
unique website design and logo for your business. All 
your branding efforts can go in vain if you have 
designed an unprofessional looking website and logo 
for your business.Make your logo and official website as
eye-catching and meaningful as possible so that 
everyone who sees it remembers or knows it. It does 
not have to be a complicated or colorful design, 
because even the simplest logo can turn out great and 
be an example for all new brands today. For example, 
"Nike" has the simplest logo, but the whole world 
recognizes it at a glance today. The same is true for its 
official website.  
So do not think twice before investing your time and effort in 
designing your website and brand logo. After all, who knows 
if in the coming years your logo will not become the ultimate 
image that represents your company to your existing and 
potential customers around the globe, just like most top 
brands. And for a unique website design experience, you can 
always try popular page builder programs like Happy Addons 
for Elementor.
 Make sure you make a great first impression
If you know about first impressions, you probably 
already know that they are also the last. This is also true
if you want to make your company known on the world 
stage. The first impression of your business in people's 
minds is always key. So you need to make sure that your
company has a good look and feel to people from the 
very beginning.
If you really want your brand to make an impact in the 
marketplace, you need to rethink and reorganise your 
entire branding campaign. Ask yourself whether or not 
your marketing campaigns are portraying your company
in a positive light. Compare the standard of your landing
page to that of other well-known brands.
Check if the quality of your online ads and banners are 
in line with current trends. Any inadequate or sub-par 
branding campaign would spoil the first impression of 
your business, which could be left as a dent that you 
can not easily wipe away. So be very careful when 
planning your very first business branding campaign.
 Create Engaging Brand Videos
How to drive more sales on your WooCommerce store 
with videos
Nowadays, people mainly spend a lot of time watching 
and enjoying videos online. The study shows that at 
least 54% of customers prefer to watch video content 
from their favorite brands. There are a number of ways 
brands can visually engage their target audience, but 
infographics and video materials are at the top of this 
list.
So when you are putting together a plan for your 
company's branding, creating and sharing original 
videos about your products and services should be at 
the top of your list. And it's not just about videos, you 
should also give equal importance to your brand's 
graphic content.
Visual representation of your brand conveys a message 
about your company or services in a more engaging and
entertaining way. This ultimately helps your branding 
make your company's presence felt by your target 
audiences.
 Be super creative to generate unique business 
branding ideas
Be super creative to generate unique business branding 
ideas
As of now, a company's branding ideas are more likely 
to work if it has a well-defined and precise plan to 
implement them. Simply taking ideas from various 
sources but not understanding how to achieve them 
would not make much of a difference in your company's
branding outcome. And besides having a clear 
understanding of how the branding should be done, it is
really important to be resourceful if you want to 
achieve a positive result.
As we all know, business branding nowadays is done 
through a number of popular platforms such as social 
media, emails, websites, etc. With so many options 
available to you to promote your brand, you need to be 
creative, thoughtful and understand the mindset of 
your target audience.
A unique branding idea can always leave a mark on a 
customer's heart. This will make your brand a truly 
likable brand for everyone. More importantly, this can 
ultimately play a crucial role in maintaining your brand 
with higher profits and better retention of both your 
employees and your customers.
So, have you jotted down all the innovative ideas for 
your next branding campaign? Whatever you do, be 
sure you are inventive enough to turn your idea into a 
rock-solid plan that can transform the business and take
your company's branding to a whole new level. 
Inspiring Examples of Small Business 
Branding
 Elo Soap
When traditional Greek soap manufacturer Elo needed 
a fresh look for their new Greek god-inspired line of 
olive oil soaps, they turned to designer Mike Karolos at 
Smirap Designs to create something that would stand 
out in a sea of touristy Greek gift shop items
 AND UNION
These craft beer cans from German brewery AND 
UNION balance minimal design with a complex, 
unexpected texture. The team at AND UNION designed 
the unique cans in-house with the goal of breaking 
through the idea that only cheap beers come in cans.
 Folklorious
Barcelona-based designer Quim Marin developed this 
stunning branding for online accessories boutique 
Folklorious. Marin incorporated excerpts of classic 
artwork, illustrated design, and photography with 
modern graphic elements and typography. The end 
result is an eclectic, stylish, and truly unique brand 
identity
• Zonzo Estate
Swear Words, an Australian design firm, was tasked with 
creating a sophisticated, energetic rebrand for Zonzo 
Estate, a winery, restaurant, and popular wedding 
destination in Melbourne's Yarra Valley.
 Qoñi
This small artisan community in Peru was branded 
head-to-toe by Leo Burnett Design, the design 
department of Leo Burnett's Canadian branch.  
Lune Croissanterie
Lune is a futuristic bakery with a serious, scientific 
commitment to perfecting their signature pastry. It 
makes sense then that their branding -- developed by 
Melbourne-based agency A Friend of Mine -- combines 
science and baked goods in the form of a croissant-
tailed spaceship logo.
 Tenth Muse Botanical Fragrance
Tenth Muse creates custom perfumes from natural, 
sustainably sourced ingredients, and their packaging 
and promotional materials elegantly "combine clarity 
and beauty with intrigue and mystery."
 Bombay Electric
Bombay Electric is a upscale fashion select store located
in Mumbai, and their vibrant, kaleidoscopic new 
branding was created by Paris-based designer Michael 
Thorsby.
Glorioso Super Nutrients
Glorioso's entire brand identity, which includes a range 
of colorful business cards, was developed by Barcelona-
based agency Requena. The circle motifs are used 
throughout the brand's website and other promotional 
Notel
This decidedly unconventional hotel demanded some 
especially bold branding choices, and agency Self Titled 
definitely delivered. Notel consists of six reconditioned 
Air Stream trailers parked on a roof, and Self Titled was 
brought in to provide art direction and develop a strong 
brand concept for the entire operation.