From raw material purchase to sole creation and to assembling every piece by stitching, pasting, or pressing, footwear brands need to connect to their prospective clients and customers with increased leads in the minimal time frame. The integration of ERP with various departments, like CRM and supply chain, makes verified leads possible in a very limited time. Reducing lead times makes a footwear brand flourish with ample time to innovate new brands and to make strategies for future production and sales.