Banner Ads and its Working Procedure
                     Banner Ads and its Working Procedure
Paul Adam
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Banner ads is a form of advertisement that appear in rectangular boxes on a 
web page. It can be posted anywhere on the web page. A hyper link is attached 
to the rectangular box. If someone clicks on that box the browser navigates to 
the advertisers website.
In previous days banner ads would appeared only in text format and graphical 
images. But now with the development of technology, the appearance and 
usage of banner ads have changed. Today banner ads appear in flash type, 
animated graphics, video content and sound.
Banner ads play an important role when it comes to online marketing. It is 
helpful to advertise businesses online. Coming to the size of banner ads, it is not 
in a particular size, it comes in some standards (IAB standards). For banner ads 
most of the websites will depend on the limit of memory size.
Ad serverWorking procedure of banner ads
Generally banner ads are used to get traffic to the advertisers site by clicking on 
the ad that has a link. Most advertisers are interested to place their ads on a 
website that has high traffic because there are more chances of getting more 
clicks to the ad. While placing the banner ads advertisers should know about the 
website target. It should match with the advertisers intended audiences.
Elements of banner ads
The advertiser: Advertiser is one who wants to promote his business. It is a 
company that wants to promote their products/services.
The agency: Generally advertisers contact agencies to start an advertising 
campaign. The agency will help the advertisers by creating the banner ads 
based on the advertisers requirement. After creating banners for the advertisers 
the agency will buy the space for the advertisement.
Freelancer: The advertisers can contact freelancers for the same work with less 
money.
The advertising network
Advertisers, agencies and freelancers can approach the advertising network for 
buying ad space. If the price is worth it, then the ad networks will accept the 
banners (if it follows IAB standards). Some times the advertisers will contact the 
publishers directly instead of advertising networks.
This is all about the fundamentals of banner ads.
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