Uploaded on Jul 22, 2024
However, Ambani and Tata have already built their presence in the consumer business with MyJio and Neu. With its constant efforts, the Adani Group will also make itself an incredible presence in the digital world. The Adani Group Controversies will also subside.
Adani Group Plans To Enter Into The Customer-Centric Business With Its Super App
ADANI GROUP PLANS TO
ENTER INTO THE
CUSTOMER-CENTRIC
BUSINESS WITH ITS SUPER
APP
The Adani Group is all set to join the race
with Ambani and Tata to develop a super
app for its customer-centric businesses.
The Adani Group’s businesses are largely
centered around infrastructure and
energy, so venturing into the technological
sector is challenging.
However, Ambani and Tata have already
built their presence in the consumer
business with MyJio and Neu. With its
constant efforts, the Adani Group will also
make itself an incredible presence in the
digital world. The
Adani Group Controversies will also
subside.
ADANI’S ENTRY INTO THE CUSTOMER-
CENTRIC BUSINESS
For quite a while now, Indian businesses have
watched how the Alibaba Group Holding Limited and
Tencent Holdings Ltd have kept over 1.4 billion
Chinese glued to their smartphones.
From chatting and shopping to booking taxis and
ordering food, everything can be done online these
days. Because of the rising number of digital
customers, Indian firms have also decided to
develop all-in-one apps through which they can bring
all their consumer businesses to the same platforms.
THE INTRODUCTION OF THE
ADANI ONE APP
Adani One has mostly been a travel app. It allows people to
book hotels and flights and access services at the airport.
The transactions on the app reached INR 750 crore in the
12 months that ended in March 2024.
Because of the limited traction gained by Ambani’s MyJio
and Tata’s Neu despite their extraordinary customer base,
the Adani Group may face a difficult challenge in achieving
the required popularity for its super app.
HOW DOES THE ADANI GROUP PLAN TO BRING
THE CUSTOMERS TO ITS DIGITAL PLATFORM?
Gautam Adani believes that the conglomerate’s enhanced role as
an energy supplier will allow it to gain customers.
The company supplies natural gas and electricity to over 13
million Indian households. It also operates electric vehicles and
charging stations in different corners. The company also sells raw
ingredients, edible oils, and processed food under its Fortune
brand. It also operates an extensive food distribution network in
the country. The conglomerate is also known for its excellent
presence in the real estate sector. Gautam Adani believes that all
these could eventually allow it to reach millions of end users. It will
also be able to bring all these people together on the same
platform using the application itself.
THANK YOU!
Thank you for your attention for listening to our presentation.
Hopefully in the future we can work together.
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