Consumer services, as the name implies, are any type of service sold to consumers. Services are intangible and cannot be touched; they are not tangible products that people can touch or measure. I'll use an example to shed some light on the subject. Assume you want to learn a new language online and do some research to find a good company that offers language learning services. The service that they provide to you, which is language learning, is not tangible, but it is completely reasonable because it meets your demand.