A Corporate Identity Design
                      A CORPORATE IDENTITY DESIGN 
Addpro Network Private Ltd
www.addpronetwork.com
  One of the most interesting projects that 
can be done by a graphic designer is 
designing a logo. It can be scary (and 
stressful) to produce logo options based 
on market research, and find some "magic 
design" through the exploration process. 
Narrow it down to the approved final logo 
and then see it in the world can be a very 
useful experience for a designer. Addpro 
Network Pvt. Ltd. provides best Brand 
manual design company in Bangalore & 
Logo design services in Bangalore 
 BRAND VS. IDENTITY VS. LOGO 
  Brand (or branding) refers to felt images and further 
emotional response to the company, products, and 
services. It also represents conversations that customers 
have with each other about the company, and how it 
spreads. My favourite definition of a brand is One Seth 
Godin GIVE: A brand is a set of expectations, memories, 
stories, and relationships that, which are put together, 
contributing to consumer decisions to choose one product 
or service. If consumers (whether business, buyers, 
voters, or donors) do not pay premiums, make choices, or 
deploy news, then there is no brand value for the 
consumer. 
  Identity describes the visual device used to represent the 
company. Identity System is a visual component package paired 
with stylish guidelines and is used as a framework to ensure the 
image of the company is cohesive and consistent. Some visual 
devices that utilize brand elements and style guidelines are as 
follows: stationery, guarantee marketing, packaging, signage, 
message, and digital projects, among others. 
 The logo is a central visual element, can be identified that helps 
customers find, share, and remember the company's brand. 
Usually in the form of icons (signs or symbols), logotype, or a 
combination of both. The main objective of the logo was 
concluded well as the five effective logo design principles in this 
smashing magazine article. 
Thank You