Digital marketing mop up 26% of advertising spends; 2019
                      DIGITAL MARKETING MOP UP 26% 
OF ADVERTISING SPENDS; 2019 
 Addpro Network Private Ltd 
 Bengaluru, Karnataka 560043 
https://addpronetwork.com/digital-marketing-serv
ices-in-bangalore/ [email protected] 
9686073073 
  Budget concerns, spending cut-backs, 
productivity hit, and drop in demand all 
numbers bothering you at the same 
time!! With economic sluggishness, 
“advertising” took a hit, surprisingly 
expenditure on digital promotions rose, 
well; here are some numbers that come 
in as a breath of fresh air. Industries that 
actually contributed to rise in digital 
promotions were; 
  Overall the digital industry advanced by 26%, 
for 2019 over the same period, 2018. The 
biggest spends were on social media getting a 
share of 28%, followed by paid searches 
getting 23%, online video getting 22% and 
display media scooping up 21%. Digital 
display media, online video, and social media 
are expected to have a faster growth in 2020, 
while the share of paid search is might see a 
drop from 25% to 23% by the end of the year. 
  Pampered with the expansion of mobile internet access 
and growing IP connection speeds, the increasing 
number of mobile and streaming devices leads to a 
consistent growth in demand for all kinds of Digital 
Media. Most Asian countries demonstrate how rising 
prosperity creates an exploding demand for knowledge, 
entertainment and culture Digital Media of all forms 
provide the perfect source for satisfying these cravings. 
The universal prevalence and use of internet and mobile 
phones has triggered a flourishing eservices business, 
which continues to rise. Staying updated on the latest 
digital media currency can help fuel your strategy and 
make you stand out in the crowd. 
 Here are a few digital media trends that you need to be 
aware of for 2020 and beyond. Ephemeral content, as 
interesting as they are, are available only for a short spell 
and disappears completely. Snapchat as well as Instagram 
posts are perfect examples ephemeral content. Indeed they 
are short and engaging, and therefore addictive, so as to 
keep audiences engaged for hours, trance like. Niche social 
platforms will perform well, social commerce will expand, 
video content will dominate, influencer marketing will 
continue to soar, personalization will be paramount, Most 
brands will incorporate social listening into their strategies, 
and user generated content will continue to be popular. 
Thank You