5 Marketing Influencers to Watch
                     5 MARKETING INFLUENCERS 
TO WATCH
In all my time as a journalist for major publications, I’ve written about some of the best-
known business influencers like Patrick Bet-David, Tony Robbins, and Eric Thomas. 
Throughout 2017 I’ve seen many entrepreneurs rise up to massive influence and notoriety. 
I’ve also seen a few just as quickly lose it due to burning themselves out. After taking a 
deep look at the influence of some of the top entrepreneurs in 2017, these were the ones 
who stuck out to me the most and look like they are here to stay.
 Grant Cardone
I’ve been a fan of Grant Cardone (who is also an Influencive contributor) since reading his 
book, The 10x Rule. After reading his book, I couldn’t get enough of his work.
I’ve been following Grant for a while and continue to see him make improvements in his 
life. A major goal he set for himself is to become a billionaire while most people are just 
happy with making six figures. Grant is best known for his training programs, best-selling 
books, and for his phenomenal achievements as a real estate mogul. Grant has built a real 
estate empire grossing over $700M in real estate transactional deals.
Grant uses social media in unconventional 
ways. The so-called ‘experts’ tell you what 
time to post or how many posts to make on 
social media per day. Instead, Grant has no 
regard for the common rules, posting 
whenever and however much he desires.
Some entrepreneurs only make motivational 
quote posts. Almost every post that Grant 
shares nowadays is a video. I find that to be 
more impactful than reading his words.
The greatest thing I saw Grant create in 
2017 was his 10x Growth Con, where he 
brought in top speakers to teach you how to 
become a successful entrepreneur. His first 
event was a major success that thousands 
attended. I look forward to attending the 
10x Growth Con event in 2018.
 Gerard Adams
I heard about Gerard Adams when his 
media company, Elite Daily, sold for $50 
million. What I love about Gerard is that 
despite selling his company for $50 
million, with which he could’ve ridden off 
into the sunset, he decided to help other 
millennials achieve their dreams.
Gerard has started another company called Fownders, in New Jersey, where entrepreneurs 
teach other entrepreneurs how to become a better version of themselves, all while 
building a successful business. He has now transitioned into bringing that learning platform 
online and expanding its reach to his large online audience. He is the host of Leaders 
Create Leaders, a podcast and video show where he interviews business moguls and 
creators. He originally created the podcast to provide awesome insight on how to build and 
grow your own business, what it really means to be an entrepreneur, and how to overcome 
obstacles along the way.
If you follow Gerard, even if just for a limited amount of time, I guarantee that you will 
learn something that you can implement into your business right away. Gerard wants to 
see you succeed, and he holds nothing back.
Gerard Adams will help turn your vision into reality heading into 2018.
 Tai Lopez
First, it was YouTube and 
now it’s Snapchat. Like 
many people, you were 
introduced to Tai Lopez 
by his famous “Here in 
my garage” viral YouTube 
ad. Tai Lopez is well 
known for his 
entrepreneur training 
courses and his abundant 
lifestyle.
I thought I had seen 
enough of Tai and his ads 
on YouTube. Yet, every 
time I use Snapchat, 
there is Tai again with 
one of his video ads.
You might have noticed that a lot of entrepreneurs now use video ads on YouTube, but that 
all came after Tai. Tai was able to corner and dominate the market before the majority of 
entrepreneurs even touched it. By doing this, he was able to attract a large part of the 
market share and get his name out to the masses.
I haven’t seen an ad for any other entrepreneur on Snapchat besides Tai. This tells me 
something and should tell you something too: If Tai is using Snapchat ads, he must know 
something that you and I don’t. We’ve all seen his lavish lifestyle and I think that it’s safe 
to say that his results speak for themselves.
Going into 2018, it’ll be interesting to see if Tai continues to use Snapchat ads or if he 
decides to move to another platform.
Josh King Madrid
One of the younger influencers 
of this list, I first came across 
Josh when I listened to his well-
known podcast show, 
The Dropout Degree. His 
podcast is ranked in the top 
100 of the business section on 
iTunes since being released 
September ’17. It has captured 
massive attention across the 
millennial demographic.
What fascinates me about Josh is that he dropped out of college after only 4 months of 
attending the University of California, Irvine, to pursue full-time internet marketing. Now, 
at only 19 years of age, his companies have generated over $1,000,000 in revenue online. 
Most small businesses never generate that much revenue and Josh has done this before 
the age of 20.
Josh is a renowned marketing specialist and the Founder of Team Jet Set. He definitely 
knows what it takes to get your name out on the market, especially through the use of 
social media. Simply put, Josh has a created an online empire. He owns a marketing and 
media agency and has built and sold multiple e-commerce and SAAS businesses. Most 
people dream of starting their own business but don’t because they use the “age card” 
while Josh continues to prove that your age doesn’t matter, nor does your education; you 
can become successful no matter what.
Some people use social media for mindless consumption. Others use social media to grow 
their personal brand and business. Josh is of the latter.
If you’re looking to build an online brand in 2018, follow Josh.
Gary Vaynerchuk
Gary Vaynerchuk may be the top 
influencer ever and it wouldn’t feel 
right to keep him off of this list.
If you don’t know Gary’s story, he 
was able to take his parents’ liquor 
store from $3 million in revenue to 
$50 million through various forms of 
online marketing. One of the earliest 
forms of marketing he took 
advantage of was using YouTube to 
create a series called Wine Library, 
where he’d review and talk about 
different wines. This quickly went 
viral and drove massive traffic and 
sales to Gary’s wine business.
Gary now owns VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the 
company’s 4 locations.
Gary is a 4-time NYT best selling author. When you read any of Gary’s books, there is no other option 
but to learn how to execute and become a better social media marketer. It’s time to embrace the 
new forms of marketing and, as many people know, Gary is always at the top of the game.
Whenever a new social media platform comes out, Gary will use it. Whether he becomes successful 
with it or not, he is always experimenting and testing the Next Big Thing. Gary stays ahead of 
everyone else in the market and isn’t afraid to take risks. That has allowed him to get to where he is 
today.
If you want to become a better marketer, start following Gary today and into 2018.
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