Case Study | Mother Dairy | Experiential Retail & Design Firms In India
                     Retail Space Design Firms In India | Commercial 
Space Design Firms In Bangalore, India
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CASE STUDY – MOTHER DAIRY
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of 
the National Dairy Development Board (NDDB). It was an initiative under 
Operation Flood, the world's biggest dairy development program 
launched to make India a milk sufficient nation. Today, Mother Dairy 
manufactures markets & sells milk and milk products including cultured 
products, ice creams, paneer and ghee under the Mother Dairy brand. 
The Company also has a diversified portfolio with products in edible oils, 
fruits & vegetables, frozen vegetables, pulses, processed food like fruit 
juices, jams, etc. to meet the daily requirements of every household.
Url - https://www.agx.in/case-studies/mother-dairy/
THE ASK
• Stylize the old traditional concrete booths.
• Make the touchpoint more appealing and youthful to cater to all age 
groups of customers.
Url - https://www.agx.in/case-studies/mother-dairy/
THE SOLUTION
• We completed a thorough research which yielded interesting insights.
• Mother Dairy was selling its milk through vending machines and later 
started selling in packs of 500 ml and 1 ltr.
• Sales was generated through Mother Dairy owned milk booths which 
were operated by Ex- Army Personals and through Normal Kirana 
Stores.
• Old traditional booths were considered as just a milk selling point, 
which had a footfall with an average age of 35-40 years.
• Our Design and Execution teams worked hand in hand with Mother Dairy 
Team to understand the operational requirements.
• After a lot of sessions to finalize design and material specifications, a blue 
print design was presented to the Mother Dairy team, after which we 
successfully created a proto, at Ghaziabad.
• The booth design received overwhelming response and won many 
accolades internally.
Url - https://www.agx.in/case-studies/mother-dairy/
THE RESULTS
• Cities covered: Ghaziabad, Delhi, Gurgaon, Noida, Nagpur, Amravati, 
Akola, Chandrapur, Kolkata, Varanasi
• 6 booths covered across Varanasi
• Total no. milk booths executed: 110 and counting
• Total no. of franchise booths executed: 28 and counting
• Recently initiated working for Safal, another subsidiary of the brand
Url - https://www.agx.in/case-studies/mother-dairy/
KEY TAKEAWAY
• If the creatives, colour themes and elements are used intelligently, 
they can impact the mindset of the target group and help in driving 
footfall.
Url - https://www.agx.in/case-studies/mother-dairy/
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