Case Study | State Bank Of India | Wayfinding Signage Company In India
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CASE STUDY – STATE BANK OF INDIA
The State Bank of India (SBI) is an Indian multinational, public sector
banking and financial services company. It is a government-owned
corporation headquartered in Mumbai, Maharashtra. It is the largest bank
in India with a 23% market share in assets, besides a share of one-fourth
of the total loan and deposits market. The bank descends from the Bank
of Calcutta, founded in 1806, via the Imperial Bank of India, making it the
oldest commercial bank in the Indian subcontinent.
Url - https://www.agx.in/case-studies/state-bank-of-india/
THE ASK
• Manage the merger of five of SBI’s subsidiary banks and Bharatiya
Mahila Bank to make it a global-sized bank.
• Subsidiary banks involved in the merger
• State Bank of Patiala (founded 1917)
• State Bank of Mysore (founded 1913)
• State Bank of Bikaner & Jaipur (founded 1963)
• State Bank of Hyderabad (founded 1941)
• State Bank of Travancore (founded 1945)
Url - https://www.agx.in/case-studies/state-bank-of-india/
THE SOLUTION
• AGX managed projects in 16 cities across India, including
Ahmedabad, Mumbai, Jaipur, Bhopal, Amaravati, Bengaluru,
Bhubaneshwar, Chandigarh, Chennai, Guwahati, Hyderabad,
Kolkata, Lucknow, Delhi, Patna, Kerala.
Url - https://www.agx.in/case-studies/state-bank-of-india/
THE RESULTS
• 40% of the project was managed by AGX.
• 1469 branches and 2189 ATMs covered across India.
Url - https://www.agx.in/case-studies/state-bank-of-india/
KEY TAKEAWAY
• The corporate reimaging roll out required detailed planning and
execution at all levels. We worked with various stakeholders right from
individual branches and regions, to the operations and marketing team
based out of the headquarters. We addressed the custom size and
vernacular language requirements and we provided timely and high
quality executions to MIS reporting. We are proud to have succeeded in
executing this project with flying colours.
Url - https://www.agx.in/case-studies/state-bank-of-india/
www.agx.in
GET IN TOUCH
24, 9th A Cross Rd,
Park Area, Wilson Garden,
Bengaluru – 560027, Karnataka
+91 81 81000016
[email protected]
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