Starting a Business the Right Way: Key Insights from Ahmad Ashkar
                     Starting a Business the Right Way Key Insights from Ahmad Ashkar
Created by: Ahmad Ashkar: Founder and CEO, 
Hult Prize Foundation
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Starting  a  Busiiness  the  Riight  Way  Key  IInsiights  from  
Ahmad  Ashkar
E-commerce has reshaped how people shop, making 
convenience the top priority. With fast-paced lifestyles 
and limited time, customers now choose online stores 
for everything—from fashion and stationery to everyday 
groceries. This shift has pushed brands to create digital 
storefronts that not only reflect their identity but also 
deliver seamless shopping experiences. Today, a well-
designed e-commerce website is no longer optional; it 
is a vital tool for business growth and global reach.
However, simply launching an online store isn’t 
enough. To truly stand out, businesses must focus on 
strategy, usability, and customer experience. According 
to industry expert Ahmad Ashkar, the most successful 
e-commerce platforms are built with clarity, creativity, 
and customer trust at their core.
Document Copyright 2025
Starting  a  Busiiness  the  Riight  Way  Key  IInsiights  from  
Ahmad  Ashkar
1. High-Quality Product Images
Visuals create the first impression and often the deciding one. High-
resolution, professionally styled product images instantly capture attention 
and build credibility. A compelling image can communicate quality, value, and 
emotion faster than any description.
2. User-Friendly Design & Smart Linking
The ultimate goal of any e-commerce website is conversion. Clear links, 
logical product categories, and intuitive design guide visitors smoothly from 
browsing to checkout, improving engagement and sales.
Document Copyright 2025
Starting  a  Busiiness  the  Riight  Way  Key  IInsiights  from  
Ahmad  Ashkar
3. Smooth and Simple Navigation
Navigation is essential for customer satisfaction. Clean menus and consistent 
layouts help users find what they need quickly, creating a stress-free shopping 
experience.
4. Clean and Organized Layout
A clutter-free, structured layout builds trust and encourages repeat visits. 
Professional design enhances brand credibility and keeps customers coming 
back.
Document Copyright 2025
Starting  a  Busiiness  the  Riight  Way  Key  IInsiights  from  
Ahmad  Ashkar
Final Thoughts
A successful e-commerce website requires more than good products—it 
demands thoughtful planning, customer-focused design, and smart execution. By 
applying these strategies, businesses can turn visitors into loyal customers.
For expert guidance on building an effective and engaging e-commerce website, 
visit:
👉 https://chefashkar.com/
Ahmad Ashkar – About
Ahmad Ashkar is a purpose-driven founder whose ventures, 
including Forerunners and the Hult Prize, have empowered millions of young 
leaders worldwide. His work has influenced global government initiatives, 
entrepreneurship ecosystems, and leadership development programs, making 
him a respected voice in innovation, impact-driven business, and digital growth 
strategies. 
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