This exploration dives into the transformative role of scent marketing within the Indian hospitality sector, focusing on its ability to create immersive and memorable guest experiences. Through analyzing successful implementations of scent branding in hotels, resorts, and restaurants, the article showcases how carefully curated scents can evoke emotions, establish ambiance, and enhance customer satisfaction. By highlighting the connection between scent and emotional memory, it offers valuable insights for hospitality businesses seeking to craft distinctive olfactory identities that elevate guest perceptions and loyalty.