Process of Trademark Registration for Business Name
                     PROCESS OF TRADEMARK 
REGISTRATION FOR 
BUSINESS NAME
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STEP 1: PERFORM TRADEMARK 
BUSINESS NAME SEARCH
• A TRADEMARK SEARCH IN UAE WILL HELP IN SPOTTING POTENTIAL TRADEMARK PROBLEMS PRIOR TO THE FILING OF AN 
ACTUAL TRADEMARK REGISTRATION UAE OR YOU INVESTING VALUABLE RESOURCES ONTO A BUSINESS NAME THAT YOU 
HAVE CHOSEN.
• A BASIC SEARCH QUERY OVER THE INTERNET OR THE DATABASE OF THE MINISTRY FOR TRADEMARKS CAN UNCOVER 
MATCHES TO YOUR BUSINESS NAME. ALSO, IT IS IMPORTANT TO CHECK PENDING APPLICATIONS. THE SEARCH RESULTS 
WILL PROVIDE YOU WITH ALERTS WITH REGARDS TO WHETHER THE TRADEMARK APPLICATION WOULD BE APPROVED OR 
DENIED FOR REGISTRATION BASED ON CONFUSION WITH EXISTING SIMILAR OR EXACTLY THE SAME TRADEMARKS.
• A MORE COMPREHENSIVE TRADEMARK SEARCH THAT IS RUN BY EXPERTS WILL SEARCH ALL AVAILABLE TRADEMARK 
DATABASES, INCLUDING BUSINESS DIRECTORIES AND PLATFORMS OVER THE INTERNET IN IDENTIFYING THE NAMES 
WHICH ARE SIMILAR OR THE SAME TO YOUR BUSINESS NAME. THE NAMES CAN BE REGISTERED OR UNREGISTERED;
• HOWEVER, IT IS IMPORTANT FOR YOU TO NOTE THAT UNREGISTERED BUSINESS NAMES THAT ARE BEING USED HAS 
COMMON LAW PROTECTION FOR TRADEMARKS IN CERTAIN GEOGRAPHIC AREAS. THE NAME OF YOUR BUSINESS MAY 
INFRINGE THE MARKS, CAUSING YOU SEVERAL DIFFERENT MARKETING AND LEGAL ISSUES DOWN THE LINE.
STEP 2: SEND AN APPLICATION FOR 
TRADEMARK REGISTRATION TO MOE
• To trademark the name of your business, there is a need to send a trademark 
application to the authorities. You’ll be able to file an application; however, it 
is not guaranteed that the application will be approved as approval is subject 
to the discretion of the authorities.
THE APPLICATION FOR TRADEMARK 
REGISTRATION IN UAE HAS TO INCLUDE:
• THE NAME THAT YOU WISH TO PROTECT
• THE NAME AND COMPLETE ADDRESS OF THE APPLICANT FOR TRADEMARK REGISTRATION
• THE PRODUCTS OR SERVICES THAT WILL BE COVERED BY THE TRADEMARK
• BASIS FOR FILING CAN BE USE IN COMMERCE OR INTENT TO USE FOR COMMERCE (IF THE MARK HAS 
NOT BEEN USED YET)
• NOTE: IF THE FILING HAS BEEN BASED WITH USE IN COMMERCE, SPECIMENS SUCH AS PACKAGES 
OR LABELS THAT SHOW THE NAME IN USE HAVE TO BE PROVIDED. IF THE FILING IS INTENT TO USE, 
THEN THE SPECIMENS CAN BE PROVIDED ON A LATER DATE.
• THE TRADEMARK APPLICATION FOR THE BUSINESS NAME WILL BE ACCOMPANIED BY SEVERAL FEES 
ONE PER EACH CLASS OF SERVICE OR PRODUCT.
STEP 3: PROMPTLY RESPOND TO 
OPPOSITIONS AND OFFICE ACTIONS
• THE TRADEMARK APPLICATION FOR YOUR BUSINESS NAME WILL BE ASSIGNED ONTO AN EXAMINING ATTORNEY 
UNDER THE MOE FOR REVIEW. IN THE EVENT THAT THERE IS AN ISSUE WITH THE APPLICATION, YOU WILL GET A 
LETTER WHICH IS REFERRED TO AS OFFICE ACTION. THE LETTER WILL PROVIDE AN EXPLANATION REGARDING THE 
ISSUE AND THE AUTHORITIES WILL PROVIDE YOU WITH A SUFFICIENT AMOUNT OF TIME FOR YOU TO RESPOND.
• THERE IS A NEED TO RESPOND TO ANY OFFICE ACTION THAT IS GIVEN AND IT HAS TO BE WITHIN THE DEADLINE 
THAT IS INDICATED IN THE DOCUMENT OR ELSE THE APPLICATION OF TRADEMARK REGISTRATION WILL NO LONGER 
BE CONSIDERED AND WILL BE DENIED BY THE AUTHORITIES.
• IF THERE ARE NO ISSUES, THE MOE WILL ADVISE YOU TO PROVIDE A NOTICE OF TRADEMARK REGISTRATION 
APPLICATION PUBLISHED IN THE OFFICIAL GAZETTE IN ORDER FOR OTHER PEOPLE TO HAVE THE OPPORTUNITY IN 
OPPOSING TO YOUR MARK. IF THERE’S OPPOSITION, YOU’LL NEED HELP IN RESOLVING THE ISSUE.
CONTACT US
• ADDRESS: IBIS HOTEL BUILDING – OFFICE ENTRANCE 5TH FLOOR, OFFICE 
NO.: 5001, RIGGA ROAD DUBAI, P.O.BOX 4647, U.A.E
•  WHATSAPP ONLY : +971 52 6922588
•   +971 55 370 1232 / +971 55 2973504
•   +971 55 8377872 / +971 52 1648172
• TELEPHONE: +971 4 2500251
• EMAIL: [email protected]