Application Release Automation (ARA) Market
                     Application 
Release 
Automation 
(ARA) Market 
To Reach USD 
8.80 Billion By 
2026
Market 
Summary
The increasing adoption of automation in release processes is propelling 
the growth of the market.
Market Size – USD 2.13 Billion in 2018, Market Growth - CAGR of 19.2%, 
Market Trends – The growing popularity of the internet.
The global application release automation (ARA) market is forecast to reach USD 8.80 Billion by 2026, 
according to a new report by Reports and Data. The increasing adoption of automation in release processes is 
one of the major factors driving the market growth. Moreover, the penetration of the internet will also boost 
the growth of the market in the coming years. 
The rapid growth of application development, release, and enhancements have become crucial to improve 
business functionality and user satisfaction. This help firms to be aware of the market changes and to 
maintain a competitive advantage. As organizations focus more on accelerating release cycles, the demand for 
DevOps practices and automation has been gradually increasing. 
Market 
Summary
The automation of these processes provides the IT teams with a smooth and consistent method of releasing 
new or updated applications. The process offers several benefits, including the streamlining of processes, 
reduced timelines & manual tasks, increased agility & flexibility, and improved productivity & collaboration, 
while controlling the risks.
Among the models, the iterative and incremental model is used in an extensive system with separated 
components, for example, an ERP system. 
The services segment is forecasted to witness a higher growth rate of 20.2% during the forecast period. 
Application of artificial intelligence for application release enables firms to overcome several difficulties by 
integrating these tools and software into their operational processes. 
The large-sized organizations account for a larger market share of ~64% in the year 2018, owing to the 
increasing investments in the automation of application release tools.
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Market 
SumKemy maarryket players include
Microsoft, CA Technologies, Red Hat, IBM, Micro Focus, XebiaLabs, VMware, BMC Software, Puppet, Fujitsu, 
Electric Cloud, Chef Software, Flexagon LLC, Clarive, CollabNet, CloudBees, Attunity, Arcad Software, NIIT 
Technologies, Datical, MidVision, Inedo, Plutora, Octopus Deploy, and Rocket Software, among others
 Component Outlook (Revenue, USD Billion; 2016-2026)
• Solutions
o Software
o Hardware
• Services
o Support and Maintenance
o System Integration
o Training
Organization Size Outlook (Revenue, USD Billion; 2016-2026)
• Small and Medium-Sized Enterprises
• Large Enterprises
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Market 
SuFmurmthear rkyey findings from the report suggest
Deployment type Outlook (Revenue, USD Billion; 2016-2026)
• Cloud
• On-premises
Model Outlook (Revenue, USD Billion; 2016-2026)
• Software Prototyping
• Incremental Model
• Agile Model
• Waterfall Model
• Spiral Model
Industry Vertical Outlook (Revenue, USD Billion; 2016-2026)
• IT and Telecommunications
• Banking, Financial Services, and Insurance
• Manufacturing
• Retail and Consumer Goods
• Healthcare
• Media and Entertainment
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