Ajay Srinivasan On Driving Key Growth Moves At Aditya Birla
                     Ajay Srinivasan On Driving Key 
Growth Moves At Aditya Birla
Introduction
One of the driving forces behind Aditya Birla Capital's growth strategy was the vision of Ajay 
Srinivasan, the former CEO of the company. As a result of the efforts of 
Ajay Srinivasan Aditya Birla Group has been able to take the company's business to new 
heights.
Starting his journey at Aditya Birla 
Capital
Ajay Srinivasan joined the Aditya Birla 
Group in 2007 from Prudential in Hong Kong 
where he oversaw a very successful fund 
management business across Asia.
Creating a new strategic direction
Under Ajay Srinivasan's leadership 
Aditya Birla Capital Limited became one 
of the largest non-bank financial 
services players in India.
Improving customer experience
These days, for any company to succeed, it 
should treat its customers as the top priority. 
While at Aditya Birla Capital, 
Ajay Srinivasan considered improving 
customer focus as one of his primary goals.
To end with
With a clear and focused strategy, Ajay 
Srinivasan took Aditya Birla Group's 
financial services business to 
extraordinary heights.