Athletic Footwear Market
                     Global Athletic Footwear Market Review Report with Trends and Opportunity Forecast till 
2026
Athletic Footwear Market-Insights
Athletic footwear include sneakers used in sports, exercises, walking, and hiking. The footwear 
include athletic shoes, tennis shoes, gym shoes, sport shoes, runners, or trainers shoes. Although 
they are primarily produced for sports activity or other forms of physical exercise, they are now 
also often used for everyday wear. The footwear have a flexible sole made of rubber or synthetic 
material and an upper part made of leather or synthetic materials. Athletic footwear have two 
basic functions: injury prevention and enhanced performance. The requirement of athletes depend 
on their preferences. Some are concerned about injuries, whereas some competitive athletes may 
choose enhanced performance over injuries.
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The athletic footwear market was valued at US$ 89.00 billion in 2016 and is projected to register
a CAGR of 2.33% in terms of revenue, over the forecast period (2017–2025).
According to Physical Activity Council (PCA), participation in fitness sports increased from 59.6% 
in 2011 to 62.7% in 2016 in the U.S. According to World Health Organization, globally, 1.9 
billion adults were overweight of these over 650 million were suffering from obesity in 2016. 
Increasing inclination of consumers towards various exercises and sports, due to growing 
awareness of health risks of obesity such as type 2 diabetes and high blood pressure is fuelling 
demand for athletic footwear. Innovations in footwear such as 3D printing is also driving growth 
of the athletic footwear market. For instance, Adidas AG launched sneaker with 3D printed sole 
in April 2017. Under Armour, Inc. launched Hovr Phantom and Hovr Sonic smart shoes with 
tracking capabilities on distance, stride length, and others in January 2018. Rising trend of 
personalization and customization in footwear such as NikeId by Nike, Inc. is also another factor 
expected to support growth of the athletic footwear market.
Men segment accounted to be the largest end user segment in the athletic footwear market in 
2016, due to high participation of men in sports and other physical activities. According to 
European Commission, 2013, 45% men play sport or exercise at least once a week as compared 
to 37% women. Moreover, 37% men never play sport or exercise as compared to 47% women in 
member states of the European Union.
Europe was accounted to be the largest athletic footwear market in 2016 and is expected to 
retain its dominance over the forecast period. This is attributed to increasing health awareness 
among consumers and increasing participation in sports and other physical activities. According to
Sports England — which is a public body under the Department for Digital, Culture, Media and 
Sport — around 60.7% adults participated in sports or other exercises for over 150 minutes per 
week in 2016 in England.
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Asia Pacific is the fastest growing athletic footwear market, owing to rising participation in sports
activities and growing sports industry in countries such as India and China. According to The 
State Council of China, the Chinese sports industry is expected to reach US$ 460 billion by 2020.
Furthermore, growing e-Commerce market is driving growth of the athletic footwear market in 
this region. For instance, according to IBEF (India Brand Equity Foundation), Department of 
Commerce, Ministry of Commerce and Industry, e-commerce industry is projected to increase at a
CAGR of 28% from 2016 to 2020 to reach US$ 63.7 billion by 2020 in India.
Athletic footwear market is highly competitive market with major players adopting various 
strategies such as new product launches, merger and acquisitions, and joint venture to retain their
market position. For instance, Lululemon Athletica Inc. collaborated with Athletic Propulsion Labs,
LLC to increase their product offerings in August 2017. Nike, Inc. launched sports shoes namely 
Air Max 98 -White/Obsidian, Air Vapormax Plus -Triple Black, Air Foamposite One- Aurora 
Green, and SF AF-1 -Dusty Peach in January 2018.
Key market players in the athletic footwear market are NIKE, Inc., New Balance Athletics, Inc., 
Skechers USA Inc., ASICS Corporation, Adidas AG, Puma SE, Wolverine World Wide, Inc., Under 
Armour, Inc., VF Corporation, and FILA Korea, Ltd.
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