E-cigarettes Market
                     E-cigarettes Market in 2018 Predictions, Marketing strategies & Must Have List of Top
Key Players
E-cigarettes majorly include nicotine, propylene, glycol, glycerin, and flavorings in liquid form 
that gets vaporized. They are made up of a cartridge, a battery, e-liquid and an atomizer that 
heats up ingredients in cartridge that creates a vapor inhaled by the consumer. They are tobacco 
free and do not produce any combustion, smoke, and odor. E-cigarettes function similar to 
normal cigarettes with visible vapor and an LED light produced when the user draws on an e-
cigarette, E-cigarettes tend to offer a  sensation (nicotine hit)  similar to conventional tobacco 
cigarettes. According to the US Food and Drugs Administration (FDA), e-cigarettes convert the 
chemicals such as nicotine into an aerosol that is inhaled by the user.
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Global E-Cigarettes Market Taxonomy:
Global E-cigarettes market is segmented into:
By Product Type:
•Modular
•Rechargeable
•Disposable
By Distribution Channel:
•Hypermarkets
•Supermarkets
•Specialty stores
•Online Stores
•Others
Among product type, modular e-cigarettes segment witnessed a significant market share in 2016.
The modular e-cigarettes are available in various flavors can be refilled by the user, and also
allow the user to adjust the power that is delivered from the e-battery to the atomizer. E-
cigarettes  are  gaining significant  traction  owing to  wide  availability  of  different  flavors  and
improved inhaling experience, which in turn is driving growth of the e- cigarettes market.  
Global E-cigarette Market Outlook:
•North  America  region  is  leading  global  e-cigarettes  market.  Increasing  educational
campaigns coupled with ban on smoking in public places in the U.S. has resulted in an
approximate 31% drop in the sale of conventional cigarettes since 2005. This has created a
large scale opportunity for e-cigarettes manufacturers in the U.S. thereby resulting in the
growth of the market in North America. According to the National Youth Tobacco Survey
(NYTS), an estimated 27.1% of U.S. adolescents used of e-cigarettes in 2015. This has
resulted in 41 states banning the sale of e-cigarettes to minors due to the increasing
number of health complications associated with it. These factors could greatly hamper the
growth of the e-cigarettes market in North America.
Manufacturers are adopting strategies such as mergers and acquisitions in order to increase their 
share in the global e-cigarettes market. For instance Philip Morris International (PMI) merged 
with Altria in 2013 in order to market e-cigarettes. This resulted in PMI gaining the right to sell 
Altria's e-cigarettes outside the U.S.
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Key players in Global E-cigarettes Market
Some of the key players operating in the global e-cigarette market include Japan Tobacco Inc.,
Reynolds  American, Philip  Morris  International,  Altria Group Inc.  VMR products,  and British
American Tobacco.
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