Flavored and Functional Water Market
                     Flavored and Functional Water Market 2018 Analysis by Major Players Revenue and Share by
2026
Global Flavored and Functional Water Market - Insights
Flavored water can be described as purified or mineral water infused with different flavors, fruit
extracts,  and sweeteners.  Functional  water  is  fortified  with vitamins,  minerals,  amino acids,
herbal  extracts  such as  licorice  extracts  and  others,  in  order  to  make  it  healthier  and for
functional benefits such as aiding in improving immune system, lower cholesterol levels, improved
digestion,  and  weight  management.  Increasing  health  consciousness  as  well  as  increasing
consumer  awareness  of  benefits  of  consumption of  vitamins  and minerals  such as  bolstering
immune system is driving growth of the global flavored and functional water market.
Download PDF Brochure: https://www.coherentmarketinsights.com/insight/request-pdf/1646
Furthermore, growing demand for bottled and packaged water due to its advantages such as
safety and convenience is fuelling growth of this market. According to the International Bottled
Water Association, consumption of bottled water increased by 7.9% in 2015 as compared to
previous year in the U.S.
Low calorie and unsweetened flavored and functional water is gaining traction, owing rise in
health concerns such as obesity and diabetes. According to World Health Organization, in 2016,
39% women and 39% men were overweight globally. Furthermore, according to Organization for
Economic Co-operation and Development (OECD), obesity update 2017, global obesity levels are
expected to increase steadily by 2030, thereby increasing demand for low calorie and low sugar
drinks.
North America dominated the global flavored and functional water market and held revenue share
of 33.48% in 2017. This is attributed to significant consumer demand for beverages. According to 
the Centers for Disease Control and Prevention, 49.3% of the U.S. adults consumed atleast one 
sugar sweetened beverage including flavored water, juices, and others in a day between 2011 and
2014. Furthermore, rise in health awareness is increasing demand for functional beverages in this 
region. According to the U.S. Department of Agriculture, the functional food market, which 
includes functional water was valued at US$ 3 billion in 2016 and is growing rapidly, due to 
increasing awareness of benefits of functional food and beverages.
Asia Pacific flavored and functional water market is growing rapidly, owing to increasing health
awareness among consumer along with rising awareness of benefits of consumption of functional
beverages  such  as  improved  immunity  system  among  others.  Manufacturers  are  launching
innovative  products,  owing  to  increasing  demand for  flavored  and  functional  water  in  Asia
Pacific. For instance, in July 2017, NourishCo Beverages Ltd. launched Himalayan Orchard Pure
flavored water and in October 2017, PepsiCo Inc., launched Aquafina Vitamin Splash in India.
Players operating in the global flavored and functional beverages market are adopting various
strategies  such  as  product  development,  collaborations  and  acquisitions  to  sustain  in  the
competitive market. For instance, in February 2018, PepsiCo Inc. launched Bubbly, a brand of
sparkling flavored water in different flavors such as apple, strawberry, and mango. In October
2017, The Coca-Cola Company acquired Topo Chico, a manufacturer of flavored water, for US$
220 million. Also, in November 2016, Dr. Pepper Snapple (DPS) Group acquired Bai Brands, LLC,
a beverage manufacturer, for US$ 1.7 billion.
Request  for customization:  https://www.coherentmarketinsights.com/insight/request-customization/
1646
Key players operating in the global flavored and functional water market are Nestle S.A., Danone
S.A., Kraft Foods Inc., The Coca-Cola Company, PepsiCo, Inc., New York Spring Water, Hint Inc.,
Sunny Delight Beverages Company, Herbal Water, Inc., and Talking Rain Beverage Co.
About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready
syndicated research reports, custom market analysis, consulting services, and competitive 
analysisthrough various recommendations related to emerging market trends, technologies, and 
potential absolute dollar opportunity.
Contact Us:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: [email protected]