Iced Tea Market
                     Iced Tea Market Revenue Growth Predicted by 2018-2026
Iced tea is a popular packaged drink in the form of cold tea that is chilled or cooled. It is 
sweetened usually using sugar or syrup. Furthermore, it is sweetened with flavored syrup, 
with an infusion of multiple common flavors that include lemon, peach and cherry. Iced tea 
is sometimes made by a particularly long steeping of tea leaves at lower temperature also 
known as sun tea.
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Key Players
Some of the key players operating in the global iced tea market include Arizona Beverages
USA, BOS Brands, 4C Foods Corp., The Coca-Cola Company, Harris Freeman & Co, Unilever,
Mother Parkers Tea & Coffee Inc., and Templar Food Products.
Market Trends
According to the India Brand Equity Foundation the global Ready To Drink tea market was
valued at around US$ 24.5 Bn and the market is projected to witness significant growth
during the forecast period. RTD teas are gaining significant traction among consumers due to
their excellent properties as compared to other beverages. According to Tea Association of
USA, the global RTD tea market witnessed around 40% growth from 2011 and 2016, which
in turn is  driving growth of the global  iced tea market.  Increasing consumer awareness
regarding the sugar content in beverages is propelling adoption of healthier options such as
iced tea. Furthermore, availability of low or sugar-free alternatives in iced tea is fueling
market growth. For instance, Slo-Jo introduced a range of sugar-free iced teas in 2016,
which is popular among health conscious consumers.
Market Dynamics
Iced tea is considered as a healthy alternative due to its antioxidant and natural content
along with its lower sugar content as compared to other carbonated soft drinks, which is
expected to be a major factor driving growth of the iced tea market. According to the report
published by Tea Association USA in 2015, tea compounds such as epigallocatechin gallate
(EGCG), play an important role in the protection against cancer. Furthermore, popularity of
tea as a beverage globally with increasing preference for iced tea is expected to drive growth
of the global iced tea market. According to Tea Association of USA tea is the second most
consumed drink after water with around 80% of tea consumed in iced form.
However, utilization of artificial sweeteners in iced tea is expected to restrain growth of the
global iced tea market. Hence, manufacturers are introducing to new sugarless iced teas in
the market.
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The lemon and peach flavors are currently the most popular flavored ice teas. Furthermore,
tea companies are introducing new products and flavor combinations in order to improve
their position in the market. For instance, Steaz introduced an iced tea without any sugar
infused with passion and dragon fruit flavors, in addition to jasmine hibiscus with sweetened
lime in 2017.       
Market Outlook
According to the Tea Association of the USA. Inc. report published in the December 2017, on
an average, more than 158 million Americans drink tea every day. In 2016, ready-to-drink
(RTD) tea accounted for around 80% of the tea category, a 4% increase since 2015. The iced
tea market in Asia Pacific is expected to grow at the fastest rate during the forecast period.
This is due to the rising popularity of RTD beverages in China and India. According to the
IBEF, the ready to drink (RTD) tea and coffee market in India was valued at US$ 404.95
million  in  2017.  The growth  of  the  iced  tea  market  is  expected  to  be  driven  by  the
popularity of different varieties such as herbal and ice tea coupled with increasing awareness
regarding health benefits.
Market Taxonomy
Global iced tea market is segmented on the basis of product type, form, distribution channel,
and region.
By Product Type -
•Black Iced Tea
•Green Iced Tea
By Form -
•Liquid
•Powder
•Premix
By Distribution Channel -
•Online
•Supermarkets
•Hypermarkets
•Specialty stores
•Convenience store
•Restaurants
 On the basis of region, the global iced tea market is segmented into:
•North America
•U.S.
•Canada
•Latin America
•Brazil
•Mexico
•Argentina
•Rest of Latin America
•Europe
•U.K.
•Germany
•France
•Italy
•Spain
•Russia
•Rest of Europe
•Asia Pacific
•China
•India
•Japan
•ASEAN
•South Korea
•Australia
•Rest of Asia Pacific
•Middle East
•GCC
•Israel
•Rest of Middle East
•Africa
•North Africa
•Central Africa
•South Africa
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