Weight Loss Diet Products Market
                     Weight Loss Diet Products Market: Analysis of Major Competitors and their Strategies
The proven ways to lose weight are cutting calories, eating healthy foods, and being physically 
active. However, bringing these changes in lifestyle is not easy, so people consume weight loss 
diet products in order to lose weight more efficiently. Weight loss diet products includes several 
beverages, supplements, and food items, which help to manage weight.
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Key Players:-
Major players operating in the global weight loss diet products market include Atkins Nutritionals,
Inc., Herbalife Nutrition, Nestle S.A. (Optifast), Medifast, Inc., Robard Corporation, Physicians
Weight Loss, Nu-Skin, Visalus, WW International, Inc., and VLCC Healthcare Ltd.
Market Dynamics:-
Increasing awareness regarding health and obesity has augmented growth of the weight loss diet
products market. According to the World Health Organization (WHO), by February 2018, global
obesity tripled since 1975 and in 2016, more than 1.9 billion adults aged 18 years and above
remained  overweight.  Of  these,  over  650  million  adults  were  obese.  Owing  to  increasing
prevalence of lifestyle disorders such as diabetes and cardiovascular diseases due to overweight
and obesity, consumers are using various weight loss diet products such as better-for-you-food
and beverages,  weight loss pills,  and others. This is  driving growth of the weight loss diet
products market, globally.
Moreover, rising number of bariatric surgeries is expected to drive growth of the weight loss diet
products market over the forecast period. According to the American Society for Metabolic and
Bariatric Surgery statistics published in June 2018, in 2017, around 228,000 bariatric surgeries
were  done,  which  increased  from 158,000  in  2011.  Rising  number  of  bariatric  surgeries  is
resulting in significantly increasing adoption of weight loss diet products, as weight loss diet
products  are  used  after  the  surgery  to  remain  healthy  and  fit.  This  scenario  is  positively
contributing to growth of the market.
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Market Outlook:-
North America accounted for the largest revenue share of around 31.0% in the global weight loss
diet products market in 2018 and is expected to retain its dominance over the forecast period.
Asia Pacific is expected to be the fastest growing region in the market during the forecast period,
owing to the presence of emerging economies such as China, India, and Indonesia, and rising
obesity rates in the region.
However, increasing cost  of raw materials  is likely to hamper the weight loss diet  products
market growth in the near future. The price of whey proteins increased rapidly over the past few
years, as they are primary ingredients in meal replacements. Moreover, the price of stevia, an
artificial sweetener, has increased, owing to its rapidly increasing global demand. Stevia is a
premium-priced sweetener and its usage as an ingredient in food & beverages has increased, thus
leading to increasing price of the end product. According to Overseas Development Institute, in
high-income countries, over the past 30 years from 2015, the cost of healthy items in a diet has
increased more than that of less healthy options, thereby encouraging consumption of diets that
lead to excess weight.
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