The nutraceuticals market, valued at $149.95 billion in 2022, is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.4% over the forecast period. A key driver of this growth is the rising consumer awareness regarding health and wellness. People are taking a proactive approach to their well-being, leading to an increased demand for products addressing age-related health issues like joint health, cognitive function, and heart health. Nutraceuticals are viewed as preventive measures, aiding in maintaining health and reducing the risk of chronic diseases. As the global population ages, the demand for such products is on the rise. Additionally, consumers are inclined towards natural ingredients, preferring products with minimal additives and preservatives. The trend toward clean-label products reflects a growing wariness of synthetic chemicals, as individuals seek ways to stay healthy and cut down on long-term healthcare costs.