Transparency Market Research observes that the global Ag paste market is moderately fragmented. The market currently faces threat from cheaper substitutes that are being developed by competitors. However, if players can cater to the soaring demand for Ag paste in the solar industry, they can overcome the hurdles to book whopping profits. Currently, the players are focused on expanding their geographical reach by making long-term supply agreements with buyers. The leading players in the global market are Johnson Matthey, Metalor, Dupont, and Heraeus Holding.