The global bleaching agent market is likely to foresee a surge in its demand due its huge application in various products reports Transparency Market Research (TMR) in a report. In a highly competitive market, the top four of the global players, Solvay, BASF, Evonik industries, PeroxyChem, and AkzoNobel accounts for more than half of the global market share. Companies in the market are investing on research and innovation in order to formulate their brand name and have a product differentiation. Global players are trying to go into a strategic partnership with regional players in order to expand their regional footprint in various local regions. Some of the other leading players in the market are Ashland, Arkema, Spartan Chemical Company, S.C.Johnson & Son, and Colgate-Palmolive Company.