Changing consumer demands are being witnessed in the malic acid market amid the coronavirus crisis. Though an increasing number of people is striving to be physically active, poor market sentiments are equally affecting the sales of dietary supplements. Hence, manufacturers are bullish on future revenue opportunities when an increasing number of more people growing health conscious, thus fueling the demand for dietary supplements involving malic acid. Malic acid-induced dietary supplements are being combined with creatine supplements in order to improve the body’s absorption of creatine. Such trends are translating into value grab opportunities for companies in the malic acid market. Since several people are becoming health conscious by maintaining optimum immunity as a result of COVID-19, individuals are increasing efforts to prevent kidney stone and skin issues with the help of malic acid-induced dietary supplements.