Market Analysis of 2,3-Butanediol Comprehensive Evaluation by Strategically Analyzing Industry Drivers 
                     Market Analysis of 2,3-Butanediol Comprehensive Evaluation by Strategically 
Analyzing Industry Drivers  
Plastic Films: Hero or Villain in Killing COVID-19? 
Plastics are under scrutiny for spreading the novel coronavirus (COVID-19). 
Manufacturers are increasing their research efforts to develop plastic materials capable 
of killing the coronavirus. For instance, Symphony Environmental Technologies Plc.- a 
specialist in anti-microbial plastic technologies has announced positive antiviral test 
results validated by the Eurofins Laboratories for its polyolefin film. Thus, companies 
in the 2,3-Butanediol market should take cues from such companies to develop plastic 
that kills COVID-19. As such, 2,3-Butanediol manufacturers have a vast product 
portfolio of plasticizers and polyester products. 
Manufacturers operating in the 2,3-Butanediol market are increasing efforts to meet 
the ISO (International Organization for Standardization) standard for the development 
of plastic films capable of rendering the COVID-19 pathogen harmless. They are 
conducting several quality control checks to innovate in plastic films. Such films cater 
to positive development in the field of plastics that hold promising potentials in 
providing an extra level of protection in end-use products. 
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Production of Synthetic Rubber and Renewable Resources Fuels Market Growth 
2,3-Butanediol is an emerging material, which is being used in the production of 
renewable resources. This organic compound holds promising potentials in various 
industrial applications, such as in the production of rubber, food additives, and 
cosmetics. Companies in the 2,3-Butanediol market are broadening their revenue 
streams by increasing the production of plasticizers, softening agents, derivatives, and 
drugs, among others. The market is expected to reach a value of ~US$ 300 Mn by the 
end of 2030. 
There is a growing demand for starting materials that deploy chemical conversions. 
This has fueled the demand for 2,3-Butanediol isomer. Manufacturers in the 2,3-
Butanediol market are targeting the use of isomer in the production of methyl ethyl 
ketone (MEK). As such, MEK is being used as a liquid fuel-additive to produce synthetic 
rubber where the latter is a major building block in the chemical industry. 
Eco-friendly Fermentation Processes Enable Manufacturers Gain Global Recognition 
2,3-Butanediol is gaining popularity as a non-toxic and eco-friendly material, which 
can be used in various agricultural applications. The South Korean oil refiner GS Caltex, 
has achieved successful commercialization of 2,3-Butanediol being produced using 
eco-friendly fermentation methods. Companies in the 2,3-Butanediol market that are 
producing the isomer using eco-friendly fermentation process sans chemical synthesis, 
are gaining recognition in the global market landscape. They are tapping into value-
grab opportunities through the production of fertilizers, biostimulants, and crop 
protection products. 
The cost efficiency of 2,3-Butanediol is being realized by fertilizer manufacturers, as 
this organic compound is readily available in soil, animals, and food. Thus, 
manufacturers in the 2,3-Butanediol market are enhancing their credibility credentials 
by adopting eco-friendly fermentation of the isomer, which results in preserving the 
natural ecosystem. Fermented and natural foods such as wine, honey, and raspberry 
are natural sources of 2,3-Butanediol. 
Chemical Fertilizers versus 2,3-Butanediol Fertilizers: Which is better? 
The ever-expanding agricultural sector has catalyzed the demand for fertilizers and 
biostimulants. Companies in the 2,3-Butanediol market are focusing on developing 
fertilizers that possess drought-resistance mechanism. Conventional chemical 
fertilizers supply crops with nutrition. However, fertilizers with 2,3-Butanediol possess 
enhanced resistance to various environmental stress such as freeze injury, drought, 
high temperature, and salt injury. The worldwide demand for organic food is another 
key driver for the market. 
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Fertilizers with 2,3-Butanediol promotes growth in crops and yield better volumes. 
There is a rising awareness about these fertilizers to achieve plant disease control, 
owing to its advantageous attributes of non-toxicity and the use of eco-friendly 
materials. The use of chemical pesticides is limited during the harvest of crops as a 
result of residual toxicity issues. Manufacturers in the 2,3-Butanediol market are 
solving these issues by increasing the availability of 2,3-Butanediol-induced pesticides. 
In-house Bioengineering Technological Solutions Deploy Innovations in 
Cosmetic Products 
2,3-Butanediol is being highly publicized as a natural and eco-friendly polyol easily 
found in fermented food and living organisms such as bees and fish. This next-gen 
polyol is emerging as a suggestive alternative to synthetic chemicals in the production 
of polyester and cosmetics. Manufacturers in the 2,3-Butanediol market are increasing 
their R&D efforts to include superior moisturizing and preservative-boosting effects in 
polyols. The excellent dispersing effects of 2,3-Butanediol are acquiring prominence in 
the production of cosmetics and personal care products. 
Active ingredients such as Vitamin C in cosmetics and personal care products have 
high dispersing effects due to the presence of 2,3-Butanediol in products that deliver 
excellent skin penetration. As such, companies in the 2,3-Butanediol market are 
establishing stable revenue streams in pharmaceutical and agriculture sectors. Leading 
manufacturers are establishing in-house bioengineering technological solutions in 
order to innovate in cosmetics and personal care products. 
Aesthetic Formulations of Personal Care Products Enhanced with 2,3-Butanediol 
Polyols 
The 2,3-Butanediol market is expected to grow at a sluggish CAGR of 3.5% during the 
forecast period, as 2,3-Butanediol fermentation, with the help of sugars, leads to high 
production costs. Hence, manufacturers are using less-expensive feedstock substrates 
such as molasses, starch, and glycerol for 2,3-Butanediol fermentation. There is a 
growing demand for sustainable and bio-based 2,3-Butanediol with colorless and 
odorless features for use in the production of emollients and solvents. These 
emollients and solvents are commercialized in cosmetics and personal care products. 
Moreover, excellent moisturizing and preservative boosting properties are highly 
preferred in cosmetics and personal care products. Companies in the 2,3-Butanediol 
market are developing this polyol using bio-based fermentation processes. The 
superior spreading and lubricity properties are enhanced in cosmetics products with 
the help of 2,3-Butanediol polyols. This has helped to improve the aesthetic 
formulations of personal care products. 
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